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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Almost Jeffersonian | 2017 Kia Optima Plug-In Hybrid Second Drive

On a drive of Kia's new Optima Plug-In Hybrid (in showrooms since April), we visited Thomas Jefferson's Monticello, our third president's sprawling estate in central Virginia. Even in the absence of Twitter, Jefferson enjoyed a restless curiosity about an array of subjects. While his day gigs – declaring independence and consummating the Louisiana Purchase – occupied much of his life, he always made time for intellectual pursuits and making daily life better, so we think he'd grasp the rightness of the Optima. In the science of the plug-in hybrid, there's little new. The combination of gas and electric motors is intended to reduce the carbon footprint of a conventional drivetrain. Add a motor, install more battery capacity and enable that battery to be recharged over a long lunch or overnight, and you have a plug-in hybrid with up to 29 miles of electric-only operation. With the gas tank included, you get roughly 600 miles of combined driving range. (That's DC to Atlanta, had Jefferson wanted to visit Atlanta.) Visually, there's little to distinguish this PHEV from a conventional Optima. Its alloy wheels are aerodynamically cleaner and front fascia less disruptive - and includes an active air flap, no less. The exterior design, though dated, still impresses. A spacious interior is what you'd expect from Kia. And so, regrettably, are some hard plastic surfaces. That plastic is appropriate in a $20,000 Soul, less so in a $40,000 Optima Plug-In. Nothing here is completely off-putting, and we've always liked Kia's integration of audio and A/C controls. But so much is good about the Optima that you expect something nicer as you slide behind the wheel. The front seats are both supportive and accessible. Our test vehicle, equipped with $5,250 of EX Technology, offered a panoramic sunroof, heated and ventilated front seats, a power front passenger seat with adjustable lumbar, and heated outboard rear seats. That same package also includes a bundle of safety technology, including a forward collision warning system, advanced smart cruise control, blind spot detection, lane departure warning, and rear cross traffic alert. A modern hybrid generates a lot of info, and learning to access it all will require more than the few hours we had in the car. Your economy – the Optima's innate efficiency and your driving style – is available at the push (or two) of a button. And you can choose from all-electric EV or hybrid mode by using Kia's Mode Select control.

Kia Soul EV starts production next month amidst modest sales projections

The hamsters in those Kia Soul commercials? Looks like they'll be riding real quiet and quite clean a little sooner than we thought. Kia is now saying it will start production of the 2015 Soul EV next month, and sales will start later this year in the company's home country of South Korea. Additionally, according to Reuters, Kia is keeping sales expectations low, suggesting it should sell about 5,000 Soul EVs a year at a price of around $39,000, though the out-of-pocket costs should be cut in half because of South Korean government subsidies. Kia's taking a somewhat conservative approach to its early sales target as it focuses largely on the US and Europe during its first phase, said Kia spokesman Michael Choo. "We are currently conducting launch feasibility studies for the secondary phase of Soul EV introduction and plan to expand sales to other countries at a later stage," he said. "Hence, we believe the sales volume of the Soul EV will steadily grow following our initial full year of sales." As for the US, Kia spokesman James Hope tells AutoblogGreen that while the company hasn't set a definitive debut date, "we are targeting Q3 of this year." Hope says Kia isn't providing Soul EV sales guidance for the US, so we'll just have to see where the EV chips fall come September or so. Reuters also notes that sister company Hyundai will start selling its own battery-electric vehicle in 2016, a timetable confirmed by Hyundai Senior Vice President Lee Ki-sang. Both Kia and Hyundai are shooting for a South Korean electric-vehicle market that they hope will expand exponentially from a total of just 713 sales last year. The front-wheel-drive Soul EV will have a 81-kilowatt electric motor, and its single-charge range will be about 120 miles. The model was first shown off at the Chicago Auto Show last month, but Autoblog scored an early prototype test drive ahead of the reveal – check out our feature drive report here. Kia Motors shows Soul EV and next-generation hybrid powertrain at Geneva Show (SEOUL) March 4, 2014 -- The new Kia Soul EV made its European debut at the 84th Salon International de l'Automobile in Geneva, Switzerland, today alongside a special technology exhibit of the brand's next-generation hybrid powertrain.