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How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

Refreshed Kia Optima Hybrid continues to blend good looks and efficiency

With all the excitement at the Kia stand surrounding the new Soul EV, it's easy to forget that there were other cars on display at the Korean marque's Chicago Auto Show display. The Niro Concept from the Frankfurt Motor Show made an appearance, but the other production model on display was the refreshed Optima Hybrid (which was tucked away in a corner).
Like the standard Optima, which was refreshed at the 2013 New York Auto Show last year, the hybridized sedan gets a slightly restyled face and rear end. As we told you in our official post on the car yesterday, the gas-electric powertrain of the 2014 Optima Hybrid still deploys 199 total system horsepower and 235 pound-feet of torque. Buyers of the base LX car will net 36 miles per gallon in the city and 40 on the highway, while the upmarket EX loses a mile per gallon in both environments.
Have a look at our live gallery of the new Optima Hybrid, from the floor of the Chicago Auto Show.

New Kia Sportage shots give first glimpse of interior

A 2016 Kia Sportage prototype has made the trek from the Hyundai-Kia Technical Center in Russelsheim, Germany, where we last saw it, to the snows of Northern Sweden. A month ago, we expected inspiration from the KX3 concept, now we can see it plain in the face: the swept-back headlights now sit entirely above a larger grille inlaid with the metallic ornament seen on the Kia Sorento, and the fog light housings take a vertical stance. In back will come new LED taillights with distinct elements for turn signals and reversing lights. We understand this will be the design track that Kia SUVs and crossovers take, which will be differentiated from sedan designs starting with the Optima later this year. We get a shot of the interior this time, too. Based on the steering wheel and what we can tell of the instrument panel behind the engineer's laptop, it looks like the forward section of cabin will get some sculpting but be largely similar to the current model. A smorgasbord of gasoline direct injection, diesel, and small turbo engines should be on the menu at launch, as well as the option of a seven-speed dual-clutch transmission. At the low end will be the tweaked, 136-horsepower, 1.6 CRDi launched with the latest i30, at the puissant end should be the 245-hp, T-GDi.