2019 Kia Sorento Sx on 2040-cars

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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia goes Rebel with Forte Mud Bogger for SEMA

Kia is planning a raft of six custom creations for the SEMA show this year, each representing a different region of the United States. Just the other day we brought you a teaser showing off the Sorento built for adventure to represent the Pacific region. Now the Korean automaker is giving us a glimpse at the next addition to the lineup. Based on the Forte Koup is this Mud Bogger concept, representin' the Dirty South "and the inexplicable joy of getting dirty on four wheels." It's got a suspension lifted by four inches, 28-inch off-road tires, riveted fender flares, a panoramic vinyl roof panel, and a stripped-down interior. The seats have been replaced by a pair of Sparco racing buckets, the carpet's been removed and replaced with a spray-on bed-liner, and a full roll cage has been fitted and powder-coated to match the white wheels and brush guard. Scope it out in the teaser video, and watch this space for more on the rest of Kia's localized lineup for the Vegas tuner expo. FORTE KOUP MUD BOGGER Kia returns to SEMA this year embracing the spirit of adventure found on the open road with six highly customized, hand-built concepts, each showcasing unique geographic regions found throughout the country. Bringing to life the various car cultures that help define America's love of the automobile, here's a behind-the-scenes glimpse of the Forte Koup Mud Bogger, representing the adventurous American South and the inexplicable joy of getting dirty on four wheels. Giving this one-of-a-kind Koup the clearance to tackle extreme terrain started with a generous four-inch body and suspension lift along with meaty 28-in. off-road tires. To further accommodate the massive wheel and tire combo, the fenders and side skirts were modified and custom riveted fender flares added. A panoramic roof with a vinyl pushback top gives way to the stripped-down interior where the carpet has been removed and the entire floor is lined with Line-X protective coating. The stock seats of the Forte Koup have also been replaced with two Sparco Evo II Red Race Seats and the Forte Koup Mud Bogger incorporates a hand-built roll cage powder coated white to match the wheels. This Kia with a southern flare is purpose-built for off-road fun that takes you down the road less traveled. News Source: Kia Aftermarket SEMA Show Kia Coupe Off-Road Vehicles kia forte SEMA 2015 kia forte koup

Kia design chief Peter Schreyer named Hyundai-Kia President

Automotive News reports Peter Schreyer has been appointed the first non-Korean president of Hyundai-Kia Motor Group. Schreyer is expected to retain his role as the chief designer for Kia, while also taking on new, high-level executive duties. He is now one of three presidents at the automaker.
The designer made a name for himself at Volkswagen, where he penned the 1998 New Beetle and lent his eye to the Audi TT. In 2006, Schreyer moved to Kia, where he quickly revised the brand's styling from bland, forgettable lines to bold, "tiger nose" creations. Analysts attribute much of the brand's recent sales success to Schreyer's influence.
Kia is expected to move 2.75 million units worldwide next year, while sister company Hyundai will likely beat its 2012 sales forecast of 4.29 million units, according to CFO Lee Won Hee.