2019 Kia Sorento L on 2040-cars

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Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

Kia Telluride Concept is a 400-hp hybrid based on Sorento SUV [w/video]

After teasing the exterior and the interior of the Kia Telluride, here we have the full monty in Dark Pyrite Green. Although Kia warned us that this is only a design exercise for a full-sized, three-row, seven-seat hauler, the brand notes that all of the primary bits are based on existing production Kia technology. It's built on the modified underpinnings of the mid-sized Sorento crossover, but the Telluride's wheelbase is 11.9 inches longer, and overall it's 9.5 inches longer, 4.7 inches wider, and 4.4 inches taller than the mid-sizer. Inside, Kia worked hardest on the well-being of second-row passengers. Four captains chairs comprise the first two rows, and the second-row thrones have footrests that can be folded nearly flat when not in use. Sensors in the forward four seats have sensors that read the "vital health information" of occupants and display it on door panels. Those in the second row will then benefit from Light Emitted Rejuvenation – a light show provided by an LED panel under the sunroof – to treat jet lag. Other notables inside include 3D printed components in front, and a swipe-controlled media panel behind the front seats. As for the design, the front fascia goes so bold that it reminds us of an American pickup truck. Behind what Kia calls the "tiger nose" grille is a 270-horsepower, 3.6-liter V6 paired with a 130-hp electric motor, said to return more than 30 highway miles per gallon in all-wheel-drive guise. Kia has a less powerful hybrid crossover coming soon called the Niro. Kia wants you to recall that it has a history of turning concepts into production vehicles. But you should also remember that the firm's first and only other full-size entry, the body-on-frame Borrego that lasted all of a year in production, started off as the Mesa concept. Check out the press release below for more. KIA TELLURIDE CONCEPT MAKES WORLD DEBUT AT NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT Elegant and Sophisticated, the Kia Telluride Combines Breakthrough Technology, Rugged Beauty, and Functionality in a Full-Size Sport Utility Vehicle • Telluride takes Kia's design language in a bold new direction and suggests styling of a possible future premium large SUV in the brand's lineup • Telluride pushes the boundaries of technology with unique in-cabin health-and-wellness technology and luxury DETROIT, Jan.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.