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LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

Hyundai promoting younger execs in bid to 'smoothen an eventual leadership succession'

Experience versus the next generation. It's the decision any organization has to make when it comes to its succession of leadership. But even companies that value wisdom over vitality will eventually have to hand the reins to a new generation of leaders. And that seems to be what the Hyundai Motor Group is preparing for. The Korean automaker has promoted three executives in their early 50s to the rank of Executive Vice President. Chief marketing officer Cho Won-hong (50), PR chief Kong Young-woon (50) and Kim Gyun (52), head of strategic planning at Kia, are all being promoted to the role, putting them in senior leadership positions at one of the world's largest automakers. Reuters frames the promotions as earmarked to "smoothen an eventual leadership succession" at Hyundai. The family-owned company is currently chaired by Chung Mong-koo (76), who has given little indication that he's preparing to step down in the near future. But when he does, he's widely expected to relinquish control to his only son, current vice-chairman and former Kia president Chung Eui-sun (44, pictured), who is said to have chosen the aforementioned US-educated Cho for the promotion. News Source: ReutersImage Credit: SAMUEL KUBANI/AFP/Getty Hirings/Firings/Layoffs Hyundai Kia

2018 Kia Rio Quick Spin Review | A grown-up subcompact for grown-ups

The 2018 Kia Rio is doing itself few favors, if any, with its name. Maybe it's the nameplate's terrible early generations or that it sounds a bit like a tropical disease you picked up from a mosquito in Ecuador. In any event, saying "I own a Kia Rio" just seems like something you'd say under your breath and preferably not at all. Which is a damn dirty shame, because the Rio is in fact a terrific little car that anyone should be quite proud to own. There is a grown-up vibe to it that greatly outpaces whatever expectations you might have for a sub-compact car. It is handsome, well-equipped, seemingly well-made, and most surprisingly, extremely competent to drive. Let's start with the exterior styling. Although at first glance it seems a tad conservative for the segment, and perhaps not as expressive as its predecessor, it's handsome and well-proportioned. It is indeed more grown-up in appearance, especially in our test car's Urban Grey paint. It may not be flashy, but it also looks like a real car that just happens to be small, and I think you'd be much happier picking up a date in the Rio than in a Honda Fit or Ford Fiesta. That notion carries over to the interior, which itself is an impressive upgrade over what was already one of the nicest cabins in the segment. Now, not every Rio gets the benefits of our test car's Red Accent package (although it's only a $130 option and includes leather upholstery), but it's nevertheless a visually appealing place to spend time. There's an attractive minimalism to the design (note the cool HVAC controls) and a definite European vibe that, again, looks grown-up. Materials quality is good for the segment, though the test car's leather seats and steering felt a cut above the rest. Then there's the touchscreen that sprouts up from the dash like just about everything these days. Included on the EX trim level, it's 7 inches, easy to see and reach, and comes with Apple CarPlay, Android Auto and satellite radio. Down below, there's a handy shelf for your plugged-in smartphone above another bin for whatever else. In terms of space, the six-way manually adjustable seats provided just enough room for this 6-foot-3 editor's legs, which is far from a sure thing among subcompact cars. I'm one unhappy guy after about 10 minutes in a Honda Fit. Sure, putting the front seat all the way back pretty much cancels out back seat room, but this is a subcompact car, what are you expecting?