2015 Kia Sorento Lx on 2040-cars

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Kia's second Super Bowl commercial lets booth professionals have their revenge

This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.
Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia Soul EV will go on sale in four more US states

Live from New York, it's the Kia Soul Electric Vehicle! The South Korea-based automaker believes its first mass-produced EV is a ready-for-prime-time-player and will start selling the EV in the Empire State during the fourth quarter. Kia will also expand Soul EV sales to New Jersey, Connecticut, and Maryland, giving the model some pretty good coverage along the Eastern Seaboard. Perhaps those funky hamsters will find yet another reason to rock out. The expansion may be a sign that Americans are gravitating to the Soul EV as quick or quicker than expected. The model delivers 109 horsepower and, probably more importantly, a single-charge range of 93 miles. Kia started selling the Soul EV in California late last year. Then, earlier this year, distribution was expanded to Georgia, Texas, Oregon, Washington, and Hawaii. Additionally, the Soul was given the first-ever Canadian Green Car of the Year Award. The car sells for a base price of $33,950, and that's before any federal tax incentives kick in. Additionally, Kia may be coming out with a "more" base model that cuts that price by another $2,000. With the fed's help, that could bring the cost down into the $24,000 range, Some states have their own incentives as well. As for New York, eight dealerships will start selling the Soul EV, while six New Jersey dealerships will also have that honor. Take a look at Kia's press release below and go here for our Quick Spin impressions of the car. Related Videos: