2014 Kia Sorento Lx on 2040-cars

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Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

Kia's Detroit concept is called Telluride

Remember that Kia concept we told you about earlier this week? It's called Telluride – you know, like the ski resort town in Colorado. Kia just released this second teaser image of its big SUV concept, giving us a sneak peek of the interior. Design-wise, it looks cool, but there's more here than meets the eye. Kia is, as expected, short on details. But the automaker confirms many of the interior bits – including elements of the dashboard, door panels, and steering wheel – use 3D-printed components. We'll have to wait until next week's Detroit Auto Show to see exactly what Kia's talking about, though. In its short press release, Kia once again mentions its concept's "unique in-cabin health-and-wellness technology," but doesn't offer any more details. Maybe it's something similar to the Fit Driver stuff that Audi unveiled at CES this week. Look for the Telluride to debut during Kia's press conference at 2:15 PM Eastern on Monday, January 11, and click here to see the original teaser showing the SUV's shape. DETROIT CONCEPT TEASER #2 The boldly designed Telluride, set to unveil at the 2016 North American International Auto Show next week, pushes the boundaries of technology and luxury with unique in-cabin health-and-wellness technology. The concept highlights Kia's first use of 3D-printed components, which add a distinct, modern design element to the dashboard, door panels, and steering wheel.

Provo concept name has Kia embroiled in terrorism controversy?

In the relatively lengthy press release that Kia composed for the launch of its Provo concept car at the Geneva Motor Show this week, the company never mentioned where the name came from, or what it means for the car. A very basic web search for "Provo" reveals that the inspiration for the hatch could have been a city in Utah, a township in South Dakota or a village in Bosnia. The name could be a reference to either an American (Fred) or Canadian (Dwayne) football player, and Provo might also accurately reference a "Dutch counterculture movement in the mid-1960s" or a ship in the US Navy. More likely than any of those, however, is that the Kia designers of the concept - a car that was wholly a product of the Korean automaker's design studios in Frankfurt, for the record - meant it as a play on the existing Pro_cee'd hatchback.
What the designers and Kia executives that signed off on the Provo almost certainly did not have in mind was a reference to a street name for the Provisional Irish Republican Army. That "Provo" was, according to TheDetroitBureau.com, an outlawed army faction that was blamed for some 2,000 deaths in Northern Ireland during a period stretching from 1970 to 1997.
And yet, it was that association that led Gregory Campbell, a member of parliament from Northern Ireland, to introduce legislation that would ban Kia from selling a car under the name Provo. Kia, quick to realize the sizable gaffe it has stumbled into with the name, has reportedly already promised not to use the name for a production vehicle.