2014 Kia Sorento Lx on 2040-cars

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2023 New York Auto Show Live Updates: Hyundai's surprise, Nissan's super stand, '24 Wrangler

The 2023 New York International Auto Show shifts into high gear Wednesday, April 5, and our reporters are already in the city, with events unfolding even as we speak. We'll being seeing cars in person, interviewing automaker insiders and snapping photos of vehicles and all the other oddities that pop up at an event like this and we'll be giving you live updates and color from the show floor along the way.  Ram, Hyundai, Subaru, Kia, VW and Jeep are all expected to show something new this week, and other automakers are known to be hosting off-site events that may produce news — expected or otherwise. Genesis has already revealed its GV80 Coupe, for example, along with the fact that it has been confirmed as a production model. And we're just getting started.  Read on below for our observations from the show floor and points beyond: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green New York Auto Show Genesis Hyundai Jeep Kia RAM Subaru Volkswagen Concept Cars Electric Future Vehicles

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

2015 Kia Sedona Review

We wish Ambrose Bierce had lived long enough to include the word "minivan" in his Devil's Dictionary, a reference work for the comprehensively disenchanted that defines "year" as "a period of 365 disappointments" and self-esteem as "an erroneous appraisal." We want to know how the Socrates of cynics would classify the method of conveyance that enthusiasts won't stop hating, but we just can't get rid of. Today, the minivan is adored for practical reasons – every single one on the market excels at its intended purpose. Dealers say minivans have great margins and they can't keep them in stock even when these vehicles sticker north of $40,000. A market consolidated to five automakers means strong sales for the segment leaders. Combined sales of the Dodge Grand Caravan and Chrysler Town & Country lead through June of this year with 75,840 units. The Toyota Sienna is in second at 71,381 sales, the Honda Odyssey has sold 62,636, and the Nissan Quest is barely a blip at 5,400. But the three big minivan brands aren't the only game in town. The rival Kia Sedona is an incredibly compelling package, as 20,608 owners have discovered so far in 2015. It's not an old-fashioned way to haul kids, it's a way to haul kids and make a statement. The Sedona's aesthetic is a box that's outside-the-box. Taken from the three-quarter view the profile is close to an urban cargo van with windows; it's a handsome package. It's the same width as its predecessor but 2.4 inches lower, wearing Kia's strongly horizontal frontal identity. We like the tabbed grille, and the intensity of the sheetmetal in front counters the chrome accents. But our SXL tester sure has a lot of brightwork – more than other minivans. From the side, the Sedona keeps up the muscular tones with a stout body that's light on distracting details. But it's hard to miss some similarities to the Odyssey – the way the glasshouse narrows toward the rear, the kink at the C-pillar, the driver's side sliding door rail running nearly to the rear lights. Yet you'd never mistake the two because the Kia, fuller and more upright everywhere, is bolder than the slinking Odyssey. It's not an old-fashioned way to haul kids, it's a way to haul kids and make a statement. Inside the cabin, that statement ends with an exclamation point. Ward's Auto put the Sedona on its 2015 10 Best Interiors list, an accolade warranted because everything inside oozes quality.