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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia bringing updated Rio, Venga to Paris

The Rio may not be the most popular Kia in the United States - not by a long shot - but it was the brand's top seller globally last year. Little wonder, then, that although the current fourth-generation model was only introduced in 2011, the Korean automaker is already rolling out a facelifted version.
Set to be revealed later this week at the Paris Motor Show, the 2015 Kia Rio has been updated inside, out and under the hood. The front end gets a new grille, bumper and foglights, there's a new bumper around back, and a fresh array of alloy wheels ranging in size from 15 inches to 17. There are also two new colors on offer, and the interior has been updated with a new center stack and chrome trim.
Powertrain options depend on local market demands but range from 74 horsepower to 107, driving the front wheels through a five- or six-speed manual or four-speed automatic and available with stop/start ignition. The updates were announced for the European-spec model; we're waiting for confirmation on what, if any, of these revisions will reach US showrooms, so watch this space.

Kia Cross GT concept gives glimpse of future premium CUV

Kia is looking to bolster its premium-car lineup beyond newly conceived products like the Cadenza and Quoris. Perhaps the best evidence of this initiative, to date, is the Cross GT Concept that has just been unveiled at the Chicago Auto Show. Showing a larger, more premium crossover to slot in above the Sorento, the Cross GT Concept hints at a future product that could be what the ill-fated, body-on-frame Borrego never had a chance to be.
Compared to the current Sorento, the Cross GT Concept is 8.4-inches longer, 4.9-inches wider and rides on a wheelbase that is increased by 15.7 inches, and it shows a new possible styling direction for Kia as the automaker continues to attempt to venture up market. Some of the upscale styling cues include the clamshell hood. upright front end with signature Kia tiger nose grille and the multi-panel panoramic roof. The true luxury of the Cross GT is apparent inside where Kia has used real wood trim and rich leather on the seats, and there's also the buttonless, touch-screen infotainment system; rear occupants will have flat screen monitors with Internet access.
Based on a chassis shared with the rear-wheel drive GT Concept, which we first saw at the 2011 Frankfurt Motor Show, the fullsize Cross GT crossover is powered by a 3.8-liter V6 paired to Kia's hybrid system that gives the luxury crossover a combined output of 400 horsepower and 500 pound-feet of torque, as well as an all-electric driving range of 20 miles. The engine is paired to an eight-speed automatic transmission, which helps send power to the wheels through an advanced, torque-vectoring all-wheel-drive system