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Kia, Hyundai working on wireless charging with Mojo Mobility

Last month, Kia started expanding US sales of its Soul EV electric vehicle outside California and into Texas, Georgia, Oregon, and Washington. Now, the South Korea-based automaker is making it a little easier for residents of those states to charge up those cars. Much of the early focus, naturally, is on the always-green-minded Pacific Northwest. Kia Motors America is working with a company called Greenlots to build Level 2 and fast-charging stations at Kia dealerships. Specifically, about 30 fast-charging stations will be deployed at 21 dealerships throughout those four states. Those stations can get a Kia Soul EV 80-percent charged in about a half hour. The EVs can go about 93 miles on a full charge. Including Level 2 stations, about 40 stations will be added in the Pacific Northwest alone. The idea is to make sure folks in both the Seattle and Portland areas feel secure about their ability to charge their cars throughout the region. Additionally, Kia and its sister automaker Hyundai are working with another company called Mojo Mobility to develop a wireless plug-in vehicle charging system, Hybrid Cars reports. The companies received funding from the US Department of Energy's Vehicle Technologies Program, and have so far found that those wireless stations can charge at about 92-percent efficiency. No timeline has been disclosed as far as when those stations will start being available to the public, but folks in the Pacific Northwest are sure to welcome them, perhaps in time for the Soul EV 2.0. Related Video: Show full PR text KIA MOTORS AMERICA RAMPS UP SOUL EV INFRASTRUCTURE IN WASHINGTON AND OREGON Soul EV coming to a total of 20 dealers in the Pacific Northwest; 12 in Washington1 and eight in Oregon2 Kia increases fast-charger network in the region with 10 new chargers IRVINE, Calif., July 8, 2015 – Kia Motors America (KMA) is continuing its progressive launch of the Soul EV and adding to the electric vehicle ecosystem in the Pacific Northwest with 20 Soul EV-certified dealers and a robust charging network. Of the 20 dealers in the region, 12 will be located in Washington and eight in Oregon. In addition to each being equipped with two Level-2 chargers (40 total in the PNW region), 10 of the dealers will also be up-fitted with DC fast chargers, increasing Kia's overall network of fast-charging stations. As an added value, select Kia dealers will allow Soul EV owners to charge their electrified urban runabout at no cost3.

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Hyundai Motor Group promotes heir apparent

SEOUL — Hyundai Motor Group promoted heir apparent Euisun Chung on Friday to a role of overseeing the conglomerate, moving him a step closer to succeeding his octogenarian father as head of South Korea's second largest group. Chung, 47, who will assist his father and group chairman Mong-Koo Chung, was appointed as executive vice chairman to respond to "deteriorating global trade issues and changes in competitive dynamics in major markets," Hyundai Motor Group said in a statement. Chaebols like Hyundai and Samsung Group, which have grown into global firms from the rubble of the 1950-1953 Korean War, are undergoing a transfer of power to third- or fourth-generation leaders. "In his new capacity, Executive Vice Chairman Euisun Chung will oversee the entire Group's operations, aiding and reporting to Chairman Mong-Koo Chung," the statement said. The appointment also comes as Hyundai battles tumbling profits, mounting pressure from activist shareholders to improve its governance, and amid South Korea's trade tensions with the United States that threaten to disrupt its production plans. "This is a good sign," Park Yoo-kyung, a director at Dutch pension fund APG Asset Management, said of the appointment. "This will enhance transparency about who is controlling the group and who is making key strategic decisions," she said. Generational shift The junior Chung, currently vice chairman of the group's crown jewel, Hyundai Motor Co, has stepped up in recent years, attending motor shows and government meetings with business leaders on behalf of his 80-year-old father who has made few public appearances. Shares in Hyundai Motor ended up 0.8 percent on Friday, and affiliate Kia Motors fell 0.3 percent in a wider market that rose 1.4 percent. Chairman Chung, the all-powerful boss, has presided over Hyundai for about two decades, transforming the company into the world's fifth-biggest car maker along with Kia Motors. Hyundai is now struggling to reverse slowing sales in China and the United States, where the company has suffered due to its delayed response to booming demand for SUVs. The appointment is part of an effort to "improve future competitiveness and secure future growth engines" at a time when the auto industry is undergoing major changes, the group said. The junior Chung has led the group's efforts to develop future vehicles such as autonomous and connected cars, as well as Hyundai's fledging premium brand Genesis.