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2020 Kia Soul First Drive Review | FUNky

It's hard to believe, but the Kia Soul first went on sale a decade ago, hitting the market for the 2010 model year to challenge the new-to-America Nissan Cube and the wheeled box pioneer Scion xB. We're not sure, of the three, we'd have put our money on the Soul to outlast the rest, but here we are. The xB and Cube are long dead, and the Soul is on its third-generation, ready to take on the latest crop of subcompact crossovers that have replaced the old boxes. The new generation is completely redesigned from the ground-up, sporting bold but recognizable looks. Under the skin is a new standard engine, and the lineup features additional trim lines, each with unique styling. We tried out two versions of the new Soul, the crossover-inspired X-Line with a new naturally aspirated 2.0-liter engine, and the sporty GT-Line with the optional turbocharged 1.6-liter engine. What we discovered was a spunky, funky hatch that's a great choice all-around in one guise - and a questionable choice in another. Kia Soul X-Line The Kia Soul X-Line is roughly a mid-level model, starting at $22,485, and it features the powertrain that the vast majority of Souls will have: a 2.0-liter inline-four making 147 horsepower and 132 pound-feet of torque coupled to a CVT. That's a $4,000 step up from a base, manual LX, and the price difference is attributable to styling tweaks – plastic fender flares and silver-painted trim meant to evoke skid plates – plus the addition of blind-spot warning and rear cross-traffic warning. Despite the quasi-crossover looks, there's no extra ground clearance nor the option of all-wheel-drive. We don't think most buyers will mind, too much, since most Souls will probably never leave pavement anyway. The four-cylinder engine is about par for the segment. Acceleration is sluggish with plenty of noise, but throttle response is snappy, and the sounds it does emit is pleasantly growly. Fuel economy for most CVT-equipped Souls comes in at 27 mpg in the city, and 33 on the highway, which matches the old naturally-aspirated 1.6-liter model's city economy and improves on the highway by 3 mpg. That puts it ahead of the Toyota C-HR and tied with the CVT-equipped Subaru Crosstrek. The EX version of the Soul manages an impressive 29 mpg in the city and 35 on the highway, coming close to matching the Nissan Kicks that gets 31 mpg in town and 36 on the highway. Choosing a manual in the Soul brings fuel economy down to 25 in the city and 31 on the highway.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Car flies off Pittsburgh parkway and into auto shop parking lot

A motorist lost control of their car on a Pittsburgh freeway yesterday and, after hitting a curb, flew off the freeway and crashed into the parking lot of a local auto shop. According to KDKA, an unidentified motorist was driving along Parkway West in a Kia Optima just after noon on January 30 when they missed a sharp turn near the Campbell Road exit. The Kia hit the curb, flew into the air, smashed through Snyder Brothers' Automotive's sign, and landed nose-first in the repair shop's parking lot. "It sounded like a shower of debris hitting the floor, you know, the ground out there," owner Donald Snyder told KDKA. "We ran out there and we had 911 on the phone and he told me to check him out. We were checking him out. I looked at him, he didn't have no bruises on him, no scratches, it was amazing," Snyder told reporters that this isn't the first time a car has flown off the Parkway and into their lot. In fact, it's the eighth one in nine years. "We've had cars flip over, catch on fire. Hit the building, time and time again," said Snyder. "You know, coming down 376 and when you're in the right hand lane to exit – that's a long run. I think people, they are not prepared to make that sharp turn. Also, I think people become distracted. This fellow, he didn't even hit his brakes, he just kept going straight without turning." Snyder has reported the situation to the Pennsylvania Department of Transportation numerous times. He said that PennDOT keeps putting up warning signs, but they just get destroyed by the next person who misses the corner and crashes into his lot. He told KDKA that he just wants people to be careful out on the Parkway. "Slow down and be aware of that sharp turn," said Snyder. Related Video: