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Superman-themed Kia Optima Hybrid definitely not faster than a speeding bullet

The Justice League of America's garage is filling up quickly, with Kia and DC Entertainment unveiling its sixth of eight super hero-inspired vehicles at the Chicago Auto Show today. The vehicles are being used to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign.
The latest Kia to get the super hero treatment is the Optima Hybrid, which draws on the almighty Superman for inspiration. We're not sure what to make of this thing, honestly, as neither Clark Kent nor Kal-El would be caught dead in it (unless it's got the optional Kryptonite seatbelts, of course). Rather, this looks like what we imagine a Superman fanboy would construct if given carte blanche to ruin an Optima Hybrid. The actual design and construction were handled jointly by Kia, DC Entertainment and Super Street magazine.
We'll let the pictures do the talking in terms of what modifications were made since they're all cosmetic. That is, no mechanical mods were done to make the Kia Optima either faster than a speeding bullet or more powerful than a locomotive (shame).

Kia teases Cross GT concept for Chicago debut

Kia is headed to the Chicago Auto Show with a new concept. Details are scarce on the Cross GT at the moment, but we know the machine was penned as a luxury crossover. Larger than the current Sorento, we would wager there's three rows of seating on board. And while it's unclear whether or not Kia plans to bring something similar to market, we like what we see in the shadowy teaser above. The Cross GT seems to wear the company's "tiger nose" styling well, and the familiar D-pillar upkick ties the machine in nicely with the rest of the company's people-movers.
The 2013 Chicago Auto Show kicks off on February 7th, and should feature a number of interesting reveals. Those include the upcoming Toyota Tundra and what could be a special version of the Dodge Dart. Stay tuned for our live coverage on the show floor.

Hyundai, Kia want to improve fuel economy by 25 percent

Hyundai and sister company Kia are giving themselves a little bit of time to make up a lot of ground in the fight for better fuel economy. We wonder if a recent multi-million fine might have something to do with this public target. The connected South Korean companies are vowing to increase their fleetwide fuel economy by 25 percent by 2020, Reuters reports. This will be done by further advancing their powertrains, looking at other ways to reduce weight, upgrading diesel engines and improving transmissions. That will all take money, but Kia and Hyundai will have $300 million less to invest thanks to a recent fine of more than $300 million from the US Environmental Protection Agency (EPA), the Department of Justice and the California Air Resources Board (CARB) for incorrect fuel economy numbers on around 1.2 million vehicles from the 2011-2013 model years. The civil penalties – $100 million of the total – are the largest in EPA history. In late 2012, Hyundai and Kia admitted to overstating the fuel economy of a number of models and said they'd change the official MPG figures and compensate owners. Hyundai spokesman Chris Hosford confirmed to AutoblogGreen that the company set the dramatic fuel-economy improvement targets. In the US, where Hyundai and Kia are operated as separate entities, Hyundai "remains committed to meeting the CAFE (Corporate Average Fuel Economy) requirements that have been set out by the US government," Hosford said The EPA recently released a report on fuel-economy and put Hyundai fourth in overall fleetwide fuel economy in the US among vehicle makers for the 2014 model year. The top three were Mazda, Honda and Subaru.