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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]
Thu, 23 Jan 2014Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.
Kia releases second Sedona teaser ahead of New York debut
Fri, 11 Apr 2014Kia has released a second teaser image of the next-generation 2015 Sedona minivan ahead of its debut at the New York Auto Show, and it doesn't leave much to the imagination. The van is a much-needed replacement for the current (aging) model that was briefly withdrawn from the US market and then brought back, nearly unchanged.
The new Sedona seems to take a little inspiration from the KV7 concept with its narrowing rear side glass that appears to wrap around to the back. Otherwise, it is the same general shape we have come to know from minivans. That said, the sloping A-pillar and rear spoiler provide a bit more sleekness to the appearance. The original teaser showed off the Sedona's chrome, tabbed grille and headlights.
Kia isn't confirming many details about the new eight-passenger minivan yet. What we know: it rides on a new chassis, power comes from a 3.3-liter, direct-injected V6, and it's going to be offered with Kia's UVO infotainment system. We'll get the full scoop in New York next week, but for now, scroll down for the official announcement.
Kia's promised "four-door coupe" Cub concept... isn't
Thu, 28 Mar 2013Kia appears to have pulled a quick one on the world with its Cub Concept. As it turns out, the machine isn't the four-door coupe they promised at all. Instead, the little showcar is a five-door hatch with suicide rear doors. That's certainly fine by our reckoning, but it isn't quite what we were expecting to see on display at the Seoul Motor Show. The concept was penned at the company's design studio in Seoul with direction from Peter Schreyer, and it gets its thrust from a 204-horsepower, 1.6-liter direct-injection four-cylinder engine. With 195 pound-feet of torque on hand, we suspect the Cub would have little trouble hustling down the road.
Indoors, the Cub serves up black leather seats with yellow accents as well as a new Driving Information System that uses a gesture camera to control various operations. Right now, there are apparently no plans to put the Cub into production anywhere in the world, but we wouldn't be surprised to see some of the hatchback's elements make their way to the show room floor.