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In the Kia Niro Super Bowl ad, no good deed goes unpunished

After a few teasers, we finally get to see Kia's Super Bowl ad for the Niro hybrid. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. Unfortunately, as you'll see in the video above, none of her experiences go according to plan. She has a close encounter with a whale that sends her flying, rides a tree down to the ground while trying to save it, and runs from an angry rhino. The end message is that "it's hard to be an eco warrior, but it's easy to drive like one." The ad is admittedly funny, but the end message isn't exactly ideal. Fuel-sipping cars like the Niro are generally better for the environment than thirstier machines, but it's a little disappointing to see it proposed as a viable alternative to actual volunteer work to help the environment. It's a bit like wanting to go overseas to help people in struggling countries, but deciding it's too hard and buying a Fair-Trade chocolate bar instead. But hey, it's just a Super Bowl commercial, so we're probably overthinking this. And if you liked the commercial, or maybe you're just a Melissa McCarthy fan, Kia will be giving away 40 props from the commercials. You can win one of them by chatting with the NiroBot chatbot on Facebook Messenger, which provides information about the car. Related Video:

With more power and better mpg, the 2017 Kia Soul Exclaim is one to get.

We got our first look of the turbocharged Kia Soul just over a month ago at the Paris Motor Show in the form of the Soul SX. Because it was the Euro-spec model, we couldn't be sure just how much of it would change for the American market. But now it's abundantly clear that the US-spec Soul Exclaim is the very same car. The understated body modifications, the 201-horsepower turbocharged 1.6-liter engine, and the upgraded interior all make the trip to the States. We do learn a few more details now that the American model has been unveiled. One of the most surprising ones is the gas mileage. Although the Soul Exclaim is by far the most powerful trim in the range, it also yields the best fuel economy. The combined city and highway rating is 28 mpg, which tops the second-highest rated Soul Plus by 1 mpg overall. For reference, the Soul Plus is only offered with a 2.0-liter, 161-horsepower, naturally aspirated four-cylinder and a 6-speed automatic. The 130-horsepower naturally aspirated entry-level Soul only gets 26 mpg, regardless of whether it's equipped with a manual or automatic. This does bring us to a disappointing tidbit about the Kia Soul Exclaim. It's only available with a 7-speed dual-clutch transmission. A spokesperson from Kia told us that the reason for this was to improve fuel economy and get the most performance out of the car. He also mentioned that the take rate for manual transmissions is very low. While we understand the reasoning, we still hoped it would be offered with a clutch pedal, especially since the engine is shared with the Hyundai Veloster Turbo and the Elantra Sport, both of which are available with 6-speed manuals. However, if you don't have to row your own gears, the Soul Exclaim is by far the model to get. It goes the fastest, is the most efficient, looks the best, and has the nicest interior, complete with a 315-watt stereo with subwoofer. Kia hasn't revealed pricing yet, but it's safe to say it will be the most expensive Soul, too. But if you want a Soul and have the means, this is the obvious choice. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.