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Kia rolls out updated Cee'd hatches in Europe

Kia makes some models specifically for the North American market, and keeps some models back at home in South Korea that we never see. But it also makes some for other markets, like the Cee'd. And now it's rolling out a revised version for the European market. Top Gear jokes aside, the Cee'd has been a popular model for Kia in Europe, selling over a million units since its introduction there nine years ago to take on the likes of the Volkswagen Golf and Ford Focus. The updated model benefits from revised styling inside and out, improved NHV refinement (particularly for diesel models), new tech, and several new engine options – all of which are now Euro 6 compliant. The biggest news, which we already knew, is the addition of a new 1.0-liter turbo three-cylinder engine. It's available in two states of tune, producing 99 horsepower or 118, but produces the same 127 pound-feet of torque either way. The 1.6-liter diesel option now packs a stronger punch at 134 hp (up from 126) and 210 lb-ft (instead of 195), and offers a new seven-speed dual-clutch transmission option. The remaining four-cylinder engines carry over essentially unchanged. The flagship Cee'd GT and Pro_Cee'd GT performance models benefit from some new trim inside and out, as well. The 1.6-liter turbo four carries over with the same 201 hp and 195 lb-ft, but a new turbocharger improves low-end response to cut a fraction of a second off the 0-62 time. There's also a sound synthesizer that replicates the engine note inside the cabin, and larger brakes available. European buyers will once again be able to choose between three body-styles: five-door hatch, extended Sportswagon and three-door Pro_Cee'd. There's also a new GT Line that offers the looks of the performance models without the mechanical upgrades (and commensurate hike in purchase and fuel costs). Dealers across the pond will begin taking delivery next month. Major upgrade for Kia cee'd with new look, new engines and improved dynamics 26-Jun-2015 Kia has today announced details of a comprehensive upgrade to its increasingly popular Kia cee'd, a model that has provided the foundation for Kia's continuing success in Europe over recent years. Kia's European designers have evolved the interior and exterior styling of the current cee'd into an exciting new look, with the powertrain team developing a wider range of engines and transmissions.

Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.