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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Kia GT getting closer to production

The Kia lineup in the US has no lack of stylish models in their respective segments, but the brand's range doesn't have a larger, sporty model to appeal to more enthusiast-minded customers. A fix for that is on the horizon, though, because the official unveiling of the production Kia GT is possibly on the way. Since debuting at the Frankfurt Motor Show way back in 2011, the GT has kept tentatively stepping closer to the showroom. Coming from the pens of Peter Schreyer and his team, the concept presented a fastback, four-door coupe that was motivated by a 3.3-liter turbocharged V6 with 389 horsepower driving the rear wheels. As far back as 2013, the vehicle was reportedly being heavily considered for production, and last year it allegedly finally received the green light. With the four-door GT nearing showrooms, the fate of the similarly sized GT4 Stinger coupe concept likely isn't quite so bright. Kia Motors America Vice President of Product Planning Orth Hedrick recently talked about the future of both vehicles to Australia's Drive. "I think for us the GT is a sedan so it has a lot broader appeal than a two-door coupe. They don't do well here. They do really, really good for 18 months and then they really fall off. You can get just as much emotional experience in a sedan, a more practical car, than a coupe," he said. According to Hedrick, the four-door coupe appeals to younger buyers who are already more interested in cars. These are just the type of people that any brand wants to grab the attention of. Finally seeing the GT in its production guise is a chance that might be on the way, too. "We'll have an announcement soon," he said to Drive.

What a strike in Korea could mean for US Hyundai and Kia buyers

A prolonged factory strike at Hyundai-Kia factories in South Korea could mean that US dealership inventory of certain vehicles, such as the South Korea-built Hyundai Accent and Kia Soul, could dry up in the coming months, depending on the length of the strike, reports Cars.com's blog, Kicking Tires. The two brands together rank sixth in US sales and fifth in global sales.
Kicking Tires gives fascinating insight into how a production stoppage in South Korea might affect vehicle sales in the US, considering Hyundai-Kia has two factories in the US that build the Kia Sorento and Optima/Optima Hybrid, and the Hyundai Elantra sedan/coupe/GT, Sonata/Sonata Hybrid and Santa Fe/Santa Fe Sport. The only one of these vehicles that's built solely in the US is the Kia Sorento, with the rest of them sharing production with South Korea.
Be sure to read the piece, especially if you're in the market for a Hyundai or Kia, or just interested in global economics.