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The Kia Optima is now available as a plug-in hybrid

The Kia Optima gets electrified two ways for 2017. In addition to the conventional hybrid, there's a new plug-in version as well – makes sense, since the Optima's corporate sister, the Hyundai Sonata is offered with both options. The new Kia Optima Hybrid ditches the larger 2.4-liter internal combustion engine from the previous model in favor of a smaller 2.0, good for 154 horsepower, and mated to a six-speed automatic transmission that does away with the torque converter in favor of an electric clutch, with electric water and oil pumps to help optimize efficiency. Working in tandem with the 38-kW electric motor and juiced by a 1.62-kWh lithium-polymer battery pack, the powertrain delivers a total of 193 horsepower while targeting a 10 percent improvement in fuel efficiency over the previous Optima Hybrid. Not enough? Tew Optima PHEV that uses the same 2.0-liter four, but instead of 38 kW (51 hp), the plug-in's electric motor produces 50 kW (or 67 hp), and instead of 1.62 kWh, the PHEV's lithium-ion battery pack is rated exponentially higher at 9.8 kWh. It's said to travel for 600 miles before needing to stop, or up to 27 miles on electric power alone. And of course it can be recharged directly from the socket, taking less than nine hours on 120 volts and less than three on 240. If those powertrain components sound familiar to you, that's because they're identical to those offered in the Sonata Hybrid and Plug-In Hybrid from Kia's sister brand Hyundai. Only here they're packaged into a more angular, less curvy form and capped by a Kia badge and tiger-nose grille. Interested? There's plenty more to digest in the pair of press releases below. View 10 Photos ALL-NEW KIA OPTIMA HYBRID UNVEILED AT 2016 CHICAGO AUTO SHOW Enhanced HEV Blends Sophisticated Design and Premium Driving Experience with Focus on Efficiency - New powertrain targets 10 percent improvement in fuel economy over outgoing Optima Hybrid - 2017 model infuses aerodynamic form and function into Optima's sleek, modern design - Gas-electric sedan touts intelligent use of technology to deliver comprehensive driver-assistance features CHICAGO, Feb. 11, 2016 – Kia Motors America (KMA) today unveiled the 2017 Kia Optima Hybrid (HEV) at the Chicago Auto Show.

Hyundai-Kia forecasts slowest sales growth in 8 years

Even with the arrival of the new Hyundai Genesis Sedan (above) and the expected introduction of at least two other new vehicles in 2014, Hyundai-Kia is estimating its sales will only increase by about 4.1 percent this year. Bloomberg has found that figure, which works out to a total of 7.86 million vehicles worldwide, to be lower than average analyst estimates of eight million vehicles. If the automaker is correct, that figure will represent the most sluggish growth for the Korean brands since 2006.
Based on an exchange rate of 1,050 won to the dollar - right now it's trading at anywhere from 1,050 to 1,052 depending on where you look - Hyundai is predicting a 3.8-percent uptick for sales of 4.9 million units, while Kia is expecting a 4.7-percent uptick for sales of 2.96 million units. That exchange rate is predicted to be part of what will hamper sales this year, with a stronger South Korean won making Japanese cars more price-competitive when cross-shopped. It's unclear how Hyundai derived its exchange rate, but 1,050 won to the dollar almost matches the 52-week high for all of 2013.
The company chairman mentioned a "low growth era" in the world economy, and weaker US sales are rumored to at least part of the reason John Krafcik recently vacated the post of Hyundai Motor America CEO, a post that has been filled by executive vice president of sales, David Zuchowski. That unexpected news capped a year in which two top execs resigned over quality issues and recalls and Hyundai agreed to settle a consolidated lawsuit over inflated fuel economy ratings for $395 million.

2014 Kia Forte sedan priced from $15,900*

During our recent First Drive of the 2014 Kia Forte sedan, Kia revealed many of the sedan's specs, but left out pricing and fuel economy for its all-new compact sedan. With the new Forte set to hit dealerships soon, Kia has announced the starting prices for the sedan's two initial trim levels and released the fuel economy for the EX trim level equipped with the bigger engine. Marking a slight $500 jump in price over the current 2013 model, the 2014 Forte sedan will have a starting MSRP of $15,900 (*not including a destination charge of $800).
This price is for the base LX sedan with the 148-horsepower, 1.8-liter inline-four paired to the manual gearbox, but buyers wanting an automatic transmission will have to pony up an extra $1,500. Some of the notable features standard on the LX include Bluetooth and heated, power-folding door mirrors.
Stepping up to the EX trim level will run $19,400, but it also brings the peppier 2.0-liter direct-injected four-cylinder producing 173 horsepower and returning 24 miles per gallon in the city, 36 mpg highway and a combined rating of 28 mpg; Kia says these are EPA estimates, but the EPA's website does not yet list the 2014 Forte. Kia is still holding out on fuel economy for the base engine.