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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Kia Provo Concept is a Mini-sized hatch debuting in Geneva

The machine you see above is, according to a report from Autocar, the Kia Provo Concept, and it's set to debut at the rapidly approaching Geneva Motor Show. As you can see, the Korean concept draws inspiration from young and hip hatchbacks like the Mini range and the Citroën DS3.
We can't say how much of the Provo's somewhat radical conceptual design will make it into production, such as the contrasting roof color, oversize wheel arches filled with some pretty radical wheels, and one-piece headlight and taillight housings. Suffice it to say, though, we're definitely intrigued by what we see.
Also note the diamond stitching in the interior with chrome, suede and carbon fiber accents. The flat-bottom steering wheel is also rather interesting. These details, along with the racy elements of the exterior design, make us think Kia may be targeting performance-minded buyers with the Provo.

Unsurprisingly, the 2017 Kia Cadenza's price undercuts its competition

When we drove the 2017 Kia Cadenza, it struck us as being "fine." It doesn't stand out from the mundane crowd of near-luxury sedans, but also manages to hold its own in an unexciting-by-design segment. If the car's styling and the driving experience weren't enough to get you interested in the Cadenza, maybe the price will. The Cadenza will be offered in three trims: Premium, Technology, and Limited. The Premium trim will start at $32,890, representing a $950 decrease from the least-expensive 2016 Cadenza model. There are two packages available on the Premium: the $3,000 Luxury package and $1,000 Panoramic Sunroof package. The Luxury Package adds a variety of features, including a Harman Kardon 12-speaker audio system, and power-folding outside mirrors, as well as a rear parking assist system. As its name implies, the panoramic sunroof package adds a massive sunroof with a power-operating shade, as well as LED interior lighting. The contents of both come standard on the upper trim levels. The next step up is the Technology trim, which adds things like autonomous emergency braking, forward-collision warning, and high-beam assist, and has a starting price of $39,890. The range-topping Limited trim adds Nappa leather seats, a head-up display, a feature to open the trunk when you're standing nearby, and other goodies for $45,290. And for people doing some cross-shopping, the base price of the Premium trim undercuts those of the Cadenza's competitors – the Nissan Maxima, Toyota Avalon, and Buick LaCrosse. So there's something to be excited about. Related Video: Featured Gallery 2017 Kia Cadenza: New York 2016 View 11 Photos News Source: KiaImage Credit: Live photos copyright 2016 Drew Phillips / AOL Kia Luxury Sedan pricing kia cadenza