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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.

Kia GT spied looking like a rakish, sexy Forte

Just over four months ago, we told you that Kia would offer a production version of its handsome GT concept. Now, we have images of the svelte new four-door testing in Germany. It looks like we're getting a sexy, rear-drive performance sedan the size of a Kia Forte. And we're pretty stoked. Judging by our spy images, Kia is going to stick pretty close to the concept car's rakish lines. That means more four-door coupe than three-box sedan, which is precisely the kind of thing Kia could use. Beyond the overall shape, the headlights retain the same interesting shape as the concept, albeit in a more production-focused look. They crown a production-spec fascia, with more conventional vertical intakes. In back, the vehicle-spanning taillight element from the concept car appears to have been replaced by a conventional set of lamps – there's camo where the lighting element should be. Speaking of the tail, look at those tailpipes. Few things shout "Rawr, I'm a performance car," like a meaty set of quad exhausts. It's hard to tell here, but the rear fascia looks much more conventional than the GT concept, too, which went with a very aero-intensive design. Under the skin, our spies tell us the GT rides on a shortened version of the rear-drive platform slated to underpin the upcoming Genesis G70 – that backs up the reports that the GT would challenge the BMW 4 Series Gran Coupe. Our most recent report pointed to a range of four and six-cylinder engines from 2.0- to 3.3-liters. Our spies suggest that twin-turbocharged V6 will put out anywhere from 365 to 400 ponies. Obviously, this would be a range-topping model, but what a range-topper it would be. It's like a budget M4. Our best intelligence points to the GT's production debut at the 2016 Paris Motor Show, with an on-sale date in just under a year.