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Kia's Imagine concept is a high-riding, electric sedan

Kia released teaser images of its Geneva-bound concept car late last month. The one detail that stayed with us the most was the fact that the futuristic dashboard consisted of 21 small screens side by side. Kia was in on the joke, calling it a "humorous riposte" to the industry's obsession with implementing screens. But the rest of the concept car, shown today, is no joke. The ' Imagine by Kia' concept is a swoopily shaped, somewhat muscular, high-riding, all-electric sedan with suicide doors, which might or might not introduce some interesting new design themes for future Kias. There's a new logo, which is far more stylish than the existing one, and the front features a LED DRL arrangement that frames the headlights like the car wore stylish glasses. It's a bit like the Saab 9-5 "Dame Edna" facelift, but far better realized, and the "Tiger Mask" Kia front end treatment has been developed further. The roof and the windscreen are a single piece of glass, in the style of the Tesla Model 3, and the Imagine also features a frunk in addition to the trunk. But the concept is far taller than the Model 3 and more aggressively shaped, riding on 22-inch alloy wheels with acrylic glass inserts and with bespoke Goodyear tires and featuring sharp strakes on the curvy bodywork. The paintwork is said to consist of six hand-applied layers of chrome-effect paint with a bronze tint on top. And about those tires: they themselves are a Goodyear concept, called IntelliGrip, which means they detect and convey road conditions to the car and driver and adjust handling attributes accordingly. Related Video:

2015 Kia Soul EV Prototype

Spend a few days chatting with the good people of Seoul about their neighbors to the north, and you'll find a pattern emerges. When they first start talking, South Korea's citizenry speaks openly and ardently about seeking reunification with their North Korean brothers and sisters. Yet once you get beyond casual conversation, you'll find that those hopes and wishes aren't all that they first appear to be. Quite reasonably - and despite everyone's best intentions - there's genuine fear that opening the border with communist North Korea would severely tax South Korea's finances, infrastructure and daily lives. It's almost as if reunification feels like something the general public has to say they want, even if they're really not buying into the reality.
It's kind of like the way American consumers and the media have been crying out for electric and hybrid automobiles, yet when it comes time to vote with their pocketbooks, their hearts just aren't in it. There are potential financial and infrastructure concerns, along with lingering worries about how well EVs will integrate into their daily lives. Today, hybrids and plug-ins make up about three percent of new vehicle sales, and the vast majority of those models are gas-electric models - one in particular. Pure electrics aren't yet even a drop in a very large bucket. It's exactly this uncomfortable dichotomy that rings in our heads as we drive through the traffic in Namyang at the wheel of a 2015 Kia Soul EV prototype.
Of course, one can't blame Kia for developing an electric car - it has California's zero-emissions mandates to meet, regardless of whether the segment's sales suggest there's a sound financial strategy attached. Kia officials we spoke with at this early drive of the company's electrified 'box' car seemed to tacitly acknowledge the Soul EV's difficult business case, but pointed to the company's effort to reduce its CO2 output as part of its reason for being. And besides, their beancounters' industry-wide projection for global EV sales in 2018 is 600,000 units, so there's got to be room to grow, right?

Hyundai, Kia to temporarily close U.S. plants in path of Irma

SEOUL — South Korea's Hyundai and sister car maker Kia said on Monday they planned to temporarily shut down plants in the United States to avoid potential damage from Hurricane Irma. The shut down comes at a time Hyundai's U.S. sales have fallen more than the market average, and after it recently announced plans to expand its SUV lineup and launch a pickup truck in the market in an attempt to reverse the slide. In a statement, Hyundai Motor said it would suspend operation of its Alabama plant for two days - between Monday and Wednesday — while Kia Motors will stop operation of its Georgia plant for one day - between Monday and Tuesday. The suspension is expected to result in lost production of about 3,000 vehicles for both, the Yonhap news agency earlier said on Monday, citing a Hyundai Motor group spokesman. A Hyundai spokeswoman declined to comment on the number. Hurricane Irma took aim at heavily populated areas of central Florida on Monday as it carved a path of destruction through the state with high winds and storm surges that left millions without power, ripped roofs off homes and flooded city streets. Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9 percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. Reporting by Joyce LeeRelated Video: Plants/Manufacturing Hyundai Kia alabama