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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia introduces sleek Novo Concept at Seoul Motor Show

As you've no doubt noticed, we're deep, deep into coverage of the 2015 New York Auto Show. But despite the glitz and glamor of the Big Apple, our attention is also draw to Asia today, where Kia has introduced the handsome Novo Concept at the 2015 Seoul Motor Show. Powered by a 1.6-liter, turbocharged four-cylinder and with a seven-speed dual-clutch transmission shipping power to the front wheels, the Novo's powertrain is not unlike what we saw yesterday in the 2016 Optima. Of course, that's the extent of the technical details, as the Novo is far more of a design exercise than a tech demonstrator. Taking its name from the Latin for "to make new," the Novo was designed by Kia's team in Namyang, South Korea. Billed as a four-door coupe – as is the trend nowadays – the Novo rides on a version of the company's C-segment platform, giving some idea of its size. Kia's hallmark "tiger nose" grille is flanked by laser headlights, and is the most obvious tie-in to the brand's current design language, while other elements, like its fastback profile and pillar-less greenhouse are add some spice to the visuals. Those compact rear doors are hinged at the rear. Meanwhile, a vertical side grille, reminiscent of the early Jaguar XF, meets a strong shoulder line that extends from the headlights and terminates in the middle of the rear door. Kia has released a spate of images of the new car, which accompanies the company's design-oriented press release. Head down and take a look. Related Video: KIA NOVO FASTBACK CONCEPT PREMIERED AT SEOUL MOTOR SHOW Coupe style for Kia's latest concept Minimalist interior with high-tech features 1.6 litre turbo GDi engine and seven-speed DCT Delivering a bold and exciting, coupe style with a driver-focused cabin, Kia's latest concept car, the Novo, has been unveiled at the 2015 Seoul Motor Show. Giving clear hints at future Kia styling and strategy the Kia Novo is aimed at modern urbanites with stressful jobs and frantic schedules. Interpreted by Kia's designers, the name 'Novo' represents the concept of making something new and fresh. Taking its name from the Latin 'novatus' the Kia Novo concept establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next. Fittingly, 'novatus' also provides the origin of the English word, 'innovation', which the Novo concept brings to life with thoroughly innovative styling and high-tech interior features.

2017 Kia Forte5 Quick Spin | Sporty compact, lots of bells and whistles

A few months ago, we drove the Honda Civic Sport and found it to be a surprisingly fun and frisky hatch thanks to quick steering, a snappy shifter, and a willing turbo engine. It's also somewhat unusual in being a driver-focused compact, available with a manual, but not solely concerned with performance; sort of a warm hatch as opposed to a hot hatch. Kia's own warm hatch, the Kia Forte5 SX, is a close match for the Honda in some ways, and even better in others – for a price, that is. The Forte5 SX starts on the right foot with its punchy turbocharged four-cylinder. It's the 1.6-liter unit, which you'll also find in the Elantra Sport and Veloster Turbo, and makes a healthy 201 horsepower and 195 pound-feet of torque that nearly matches the output of the sportier-than-the-Sport Civic Si. You'll never be waiting for that power either, as the turbo hardly lags, and any lag that is present is masked by how smoothly boost comes into play. The throttle is fairly responsive, and the revs don't get hung up between shifts like they do in the Civic Sport. The Kia continues in the right direction by offering a manual transmission, as our tester had. In fact, the turbo-equipped SX trim is the only way to get a shift-for-yourself transmission on the Forte5. It features reasonably short, light throws, and the gates are a breeze to find. It's a tad rubbery at times, and isn't quite as precise as the Civic Sport's lever, but you won't be disappointed by it. The responsive engine also makes it easy to rev-match downshifts, but the pedals could be a bit closer together for heel-and-toeing. This drivetrain is packaged in the crisp, clean hatchback body of the Forte5. It's refreshingly free of extraneous vents and badging, leaving the body tasteful and classy. It's a body that is happy to change directions, too. It turns in quickly and neutrally, with only mild body roll. The steering itself is also quick and accurate with virtually no dead zone. There are a couple of handling gripes, though. The helm feels a bit overboosted and fairly numb, the ride somewhat unrefined. The body feels less controlled than it should over bumps, and the tires aren't very grippy. Inside the Forte5, things are a bit dour. The only color on the dash aside from black are the modest number of chrome appointments strewn about. Some of the plastic has a faux carbon fiber texture, but it almost makes the dash look cheaper, or cheesier, than it could be with better material finishes.