2007 Kia Rondo Ex V6; 3rd Row, 7 Passenger, Pwr Sunroof on 2040-cars

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Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.

What a strike in Korea could mean for US Hyundai and Kia buyers

A prolonged factory strike at Hyundai-Kia factories in South Korea could mean that US dealership inventory of certain vehicles, such as the South Korea-built Hyundai Accent and Kia Soul, could dry up in the coming months, depending on the length of the strike, reports Cars.com's blog, Kicking Tires. The two brands together rank sixth in US sales and fifth in global sales.
Kicking Tires gives fascinating insight into how a production stoppage in South Korea might affect vehicle sales in the US, considering Hyundai-Kia has two factories in the US that build the Kia Sorento and Optima/Optima Hybrid, and the Hyundai Elantra sedan/coupe/GT, Sonata/Sonata Hybrid and Santa Fe/Santa Fe Sport. The only one of these vehicles that's built solely in the US is the Kia Sorento, with the rest of them sharing production with South Korea.
Be sure to read the piece, especially if you're in the market for a Hyundai or Kia, or just interested in global economics.

Kia Optima Sportwagon spied before Geneva

Kia showed off the Sportspace concept at the Geneva Motor Show this year, and we knew at the time that it previewed design elements that would migrate to the Optima sedan. On top of that, it's keeping its hump to transition into the Optima Sportwagon for what we presume will be audiences outside the US. When we asked Kia about the chance of it coming here, a company spokesman responded: "Right now we don't have plans to bring the Optima Sportwagon to the US but we are continuously studying the market and looking for new opportunities. The all-new 2016 Optima midsize sedan is one of our best selling vehicles and at this time we are focused on its launch in the U.S." Now in prototype form, spy photographers caught engineers testing the Sportwagon out on German roads. The roofline declines as it makes its way to the back, a nod to the concept and a sporty profile. Otherwise design matters appear quite toned down compared to the concept, which shouldn't be a surprise. And in spite of commenters who promised Kia their money if the South Korean automaker would produce the Sportspace with all-wheel drive and something like 400 horsepower, what buyers will really be faced with is front-wheel drive and a 2.0-liter turbocharged engine with around 250 horsepower. A plug-in hybrid is said to be on the cards, too. Spy shooters said they saw Volkswagen Passat and Ford Mondeo wagons at the Kia test facility, so you know the benchmarks and have more proof that it's not for us. It's expected to make its production appearance at next year's Geneva Motor Show.