2014 Kia Rio Lx on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

5 new EVs that make driving fun

One of the things enthusiasts bellyache about the most is electrification. The noisiest complainers say that EVs will suck the fun out of driving and can’t possibly be as engaging as a roaring gas engine. ItÂ’s undoubtedly true that the noises EVs make are not always as visceral and thrilling, but itÂ’s also true that electrification has ushered in a new era of performance that gas vehicles simply cannot match. WeÂ’ve gathered a list of EVs that donÂ’t suck to drive. We all know by now about Tesla and its Plaid models, which absolutely set the quarter-mile ablaze with their amazing acceleration figures. The vehicles on this list don't come from Tesla. Nor does the list include some highly anticipated performance EVs that will soon hit the market, such as the new 2024 Porsche Macan. This selection may be a bit short on range compared to tamer models, but at the same time, itÂ’s hard to ignore their specs and even harder to ignore the sensation that a full-throttle electric powertrain delivers. LetÂ’s dive in to see five new EVs that make driving fun. Porsche Taycan PorscheÂ’s gas-powered vehicles are among the most exciting on the road, so itÂ’s not surprising to see the automakerÂ’s first electric effort as a home run. The Taycan is available in a staggering number of configurations, ranging from the 375-horsepower base model to the massively powerful Turbo S models with up to 750 horsepower in temporary boost mode. Classic Porsche styling and high-end tech round out the package, making the Taycan one of the most desirable EVs today. That said, the TaycanÂ’s almost $91,000 starting price puts it out of reach for a majority of car buyers, and the prices keep steadily rising along with the performance. It also trades range for performance, as the least powerful variant is the most efficient, returning 242 miles with the extended-range battery. The car can take advantage of fast charging, however, and can recover up to 80 percent of its battery capacity in just over 22 minutes.   Kia EV6 GT How about a Kia that can out-accelerate many supercars, especially from a few years ago? The EV6 GT comes with two electric motors with a combined 576 horsepower and 545 pound-feet of torque. Its 0-60 mph time lands at just 3.4 seconds, and the EV offers a top speed of 161 mph, making it one serious Korean EV. At the same time, it features the standout styling of the standard model, which gives it a striking curb presence and a futuristic look that is unique among EVs.

Kia Trail'ster Concept brings traction for the Soul in Chicago

Kia teased its hybrid all-wheel drive Trail'ster concept prior to the 2015 Chicago Auto Show debut, but the company kept some of this off-road Soul's biggest features a secret. Designed both to go off the beaten path and drive efficiently in the city, the company's designers in California added 2.5-inches of extra ground clearance and aluminum skid plates to give the hatchback a more rugged appearance. Drivers can also let the weather into the cabin thanks to a retractable canvas roof. However, the Trail'ster's most intriguing feature is its drivetrain. With a platform still based on the production Soul, up front there's a 1.6-liter turbocharged four-cylinder with stop/start churning out 185 horsepower and 185 pound-feet of torque through a six-speed automatic gearbox. The gas engine exclusively runs the front axle; at the rear there's an electric motor with 35 hp and 100 lb-ft with a 1.2-kWh lithium-ion polymer battery under the cargo floor providing assistance. The whole system produces a total output of 220 hp and 285 lb-ft of twist, and the Kia claims, the concept could even run two or three miles purely on electric power. There's no physical connection between the internal combustion engine at the front and electric in the rear. Under low-throttle situations, the electric motor runs exclusively, but under most driving conditions, the all-wheel drive system provides extra traction and a bit more acceleration. Kia claims that if it put this layout into production it would offer 25-30 percent better city fuel economy and a 5-10 percent improvement on the highway compared to the current 2.0-liter powertrain in the Soul. That works about to about 30 miles per gallon city and 34 mpg highway, based on the maximum figures. The automaker isn't saying anything official yet, but it's at least hinting that a system like this could end up in the Soul one day. "The Trail'ster concept is a near-future look at how the production Kia Soul would logically evolve into an AWD-capable version that's built to escape the city streets and roam into the mountain wilderness," Tom Kearns, chief designer at the Kia Design Center of America, said in the model's announcement.