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2015 Kia Soul EV production model glimpsed before Chicago

A few days before its on-stage reveal at the Chicago Auto Show, the production version of the 2015 Kia Soul EV has been spotted, tagged and bagged in this series of spy shots. On the EV captured by our photographer's lens, we can see unusual baby blue accents on top, on the mirrors and up front, as well as a closed-off "Tiger Nose" that is both taller and larger than the grille on the standard Soul. The special "Eco Electric" badge on the sides is useful for identifying the car in the picture, but we can't imagine it'll make the transition to showroom floor (at least, we hope). The Soul EV's rear side is different, too, with the bottom lights moved lower and the design of the main taillights tweaked a bit (compare our spy shots gallery to the standard model here). The wheels get a fresh five-spoke design as well. What lies under the new exterior? Some things we already know. The Soul is supposed to have a "class-leading" range of over 120 miles on a charge thanks to a 27-kilowatt-hour lithium-ion polymer battery pack. The electric motor offers 109 horsepower and 210 pound-feet of torque to create a 0-62 mile per hour time of under 12 seconds and a top speed of around 90 mph. What we can't see in these shots is a window sticker, but from what we've heard before, the Soul EV, "won't be priced to stimulate demand." Early predictions put the price at $35,000-$40,000 US – before government incentives – when the car launches in the US in the second half of this year. The gas-powered Soul starts at $14,400. We should learn more in Chicago later this week.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.