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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia's Australian arm wants a Toyota Land Cruiser-like SUV

The team in charge of Kia's Australian division is asking the company's top brass for a rugged, body-on-frame SUV with Toyota Land Cruiser-like off-road capacity. The model could arrive quickly if it's approved for production. "We need probably one or two bigger [SUVs], to be quite honest. That would help us dramatically," affirmed Damien Meredith, the chief operating officer of Kia Australia, in an interview with Motoring. He added there's room above the Sorento for a new SUV, and he requested a sturdy model capable of towing and going off-road. In the United States, Kia's biggest SUV — and the largest car it has ever put its name on — is the well-received Telluride (pictured) released in 2019. It's not as tough as the body-on-frame model Meredith has in mind, and it's not sold in Australia because it's currently only available with left-hand drive. Kia would need to create a new model to challenge the Land Cruiser Prado (which is smaller than the standard model, and sold as the Lexus GX in the United States) and the Ranger-based Ford Everest in Australia, but it might not have to start from scratch. In 2019, Meredith confirmed Kia and sister company Hyundai are jointly developing a body-on-frame pickup aimed at Toyota's Tacoma-sized Hilux and the Ford Ranger, Australia's best- and second-best-selling vehicles in 2019. Kia could follow the path blazed by its rivals and turn its upcoming medium-sized truck into a family-friendly SUV. This strategy would give its Australian division the Land Cruiser-punching model it's asking for, while allowing it to leverage the benefits of economies of scale by sharing parts across several model lines. Kia stressed the SUV on Meredith's wish list hasn't been approved for production yet, so it's far too early to tell whether it will be available in the United States. Offering it outside of Australia is a must, though. Toyota sold 18,335 units of the Land Cruiser Prado on the Australian market in 2019; even if Kia tops it with 20,000 sales, that's not nearly enough volume to justify developing a new car, even one built on an existing platform. We'll have a better idea of what the future holds for Kia's global SUV range when the aforementioned trucks make their debut. Both are expected on sale by 2021, so they're around the corner, and neither has been confirmed for the American market yet; Hyundai's version is unrelated to the Santa Cruz also under development. Related Video:    

2020 Kia Forte GT Road Test | Budget-friendly sport compact

It’s slim pickings out there for sport compact buyers. Just a decade ago, inexpensive sporty cars were relatively plentiful. Now? Not so much. If thereÂ’s any silver lining, itÂ’s that the few remaining small enthusiast sedans and hatchbacks are by and large quite decent little cars, this 2020 Kia Forte GT included. They also seem to be coming from the darndest places. Back when Mazda and Mitsubishi were still building cars like the Mazdaspeed3 and the Lancer Ralliart, Hyundai and Kia were effectively nowhere to be found in the sport compact segment. Yeah, the Tiburon existed; what more do you want us to say? Today, these Korean juggernauts are producing several affordable, enthusiast-friendly models. While itÂ’s no Stinger, the Forte GT boasts some reasonably credible specs. For starters, itÂ’s powered by a 201-horsepower, 1.6-liter turbo-four that also produces 195 pound-feet of torque. It can be ordered with either a six-speed manual or a seven-speed dual-clutch automatic. The GT also gets bigger brakes up front (12-inchers rather than the 11-inch discs on the base car) and larger wheels with optional Michelin Pilot Sport 4 summer performance tires. Plus, it ditches the base ForteÂ’s twist-beam rear suspension in favor of a multi-link setup, which improves both ride quality and handling. ThereÂ’s a weight penalty to all this added kit, of course. The GT checks in at 2,989 pounds with the six-speed and 3,079 with the dual-clutch unit, amounting to about 300 pounds of added heft compared to a plain-Jane Forte.  The dearth of alternatives in this segment makes it somewhat difficult to put these numbers into context, but the best analogs (aside from the equivalent Hyundai Elantra) would be the VW Jetta GLI and the Honda Civic Si. Volkswagen and Honda have been in this game for decades, and it shows; the GLI has the Forte GT beat by just about every measurement save one – curb weight. The VW is as much as 300 pounds heavier depending on equipment, which is noteworthy considering their dimensions are otherwise just about identical. The Civic is lighter but otherwise goes pretty much spec-for-spec with the Forte GT. The HondaÂ’s edge comes from a helical limited-slip differential and an adaptive suspension, neither of which is found on the Kia. We sampled a loaded-up 2020 Forte GT with the dual-clutch automatic, and for better or worse, we found its real-world performance lined up just about perfectly with its spec sheet.