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2019 Kia Niro EV starts at $1,500 more than Hyundai Kona Electric

Pricing for the 2019 Kia Niro EV has been revealed, and it has the highest starting price of any Hyundai or Kia electric car that we know the price of right now – assuming the Soul EV won't be pricier. The base price for the Niro EV EX is $39,495 before the federal tax credit. With the credit, the price falls to $31,995. The top trim Niro EV EX Premium jumps up to $44,995 before the credit, and $37,495 after it. For the extra $5,500, the Niro EV EX Premium adds a sunroof, real leather trim, heated and ventilated front seats, eight-inch touchscreen, navigation and wireless phone charging. The standard Niro EV is still well-equipped with standard adaptive cruise control, seven-inch touchscreen, lane centering, automatic emergency braking and blind-spot warning. Each also comes with standard DC fast charging capability. In comparison, the 2019 Hyundai Kona Electric starts at $37,995 ($30,495 with tax credit), which is $1,500 less than the Niro. The Kona is a bit smaller than the Niro, though it also offers more range than the Niro with 258 miles versus 239. The Chevy Bolt EV's base price is the cheapest at $37,495, but the tax credit has been reduced for the Chevy to $3,750 – and Chevy isn't dropping the price any to compensate. That means with the credit, the Bolt EV ends up the most expensive of these three at $33,745. The Bolt EV doesn't include DC fast charging as standard, either, and its EPA-rated range is a mile shy of the Niro's.

2015 Kia Soul EV

You'd be forgiven if you weren't fully aware of this vehicle's existence. While the Soul EV is a big deal for Kia, as it marks the Korean brand's first foray into the world of pure electric vehicles here in the US, it simply has not a been able to garner much regard from the average car fan or, really, the automotive press.
As a green car, it has to be tough to compete with Elon Musk's remarkable ability to consistently hold our attention with nearly everything he touches at Tesla. Add that to the fact that the Soul EV doesn't offer a ton in the way of aesthetics to differentiate itself from its gasoline-powered sibling - save a few tweaks here and there - and its limited initial availability (CA only for now), and you end up with a vehicle that just isn't on a lot of people's radar. And that's too bad.
You see, none of the above is meant to imply that this is a bad car. In fact, as you read through our driving notes, you'll see that the reality is actually the opposite: Kia has a genuinely solid product on its hands.

2023 J.D. Power APEAL Study shows new-car customer satisfaction scores slip

J.D. Power survey results have been slightly up but mostly down for automakers this year, literally. In February, the 2023 Vehicle Dependability Study showed an overall decline compared the 2022 a month before the Customer Service Index Study did the same. The trend reversed in June with a better overall score on the 2023 U.S. Electric Vehicle Consideration Study than in 2022, then declined again the same month on with a lower overall score on the 2023 Initial Quality Study. The declines continue with the 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, overall satisfaction among the 84,555 respondents down two points overall compared to 2022, to 845 out of 1,000 points. Because last year's score dropped compared to 2021, this year marks the first consecutive decline in the study's 28-year history. The study tries to "[measure] owners' emotional attachment and level of excitement with new vehicle" after 90 days of ownership by asking new owners to rate 37 attributes in 10 areas around the vehicle, such as the feeling they get when they hit the accelerator. Satisfaction with nine of the attributes is down this year versus last, fuel economy the only segment to show better results with 15 points more satisfaction. Styling and infotainment are big drags on satisfaction. Responses to new car exterior looks tallied 888 points, down from 894 last year, the largest drop in this year's study. On the digital side, less than half of those surveyed this year said they prefer using a manufacturer's built-in infotainment. From 70% of respondents in 2020 preferring to use a manufacturer's in-house software to play audio instead of Android Auto or Apple CarPlay, that's 56% in 2023. Going all-in on Google appears to have the best effect. J.D. Power said that vehicles with both Google's Android Automotive Operating System (AAOS) and Google Automotive Services (GAS) "score higher in the infotainment category than those with no AAOS whatsoever. AAOS without GAS receives the lowest scores for infotainment of the three categories."  Frank Hanley, senior director of auto benchmarking at J.D. Power, said, "Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced.