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Kia design chief Peter Schreyer named Hyundai-Kia President

Automotive News reports Peter Schreyer has been appointed the first non-Korean president of Hyundai-Kia Motor Group. Schreyer is expected to retain his role as the chief designer for Kia, while also taking on new, high-level executive duties. He is now one of three presidents at the automaker.
The designer made a name for himself at Volkswagen, where he penned the 1998 New Beetle and lent his eye to the Audi TT. In 2006, Schreyer moved to Kia, where he quickly revised the brand's styling from bland, forgettable lines to bold, "tiger nose" creations. Analysts attribute much of the brand's recent sales success to Schreyer's influence.
Kia is expected to move 2.75 million units worldwide next year, while sister company Hyundai will likely beat its 2012 sales forecast of 4.29 million units, according to CFO Lee Won Hee.

Kia previews new Cadenza

Kia is preparing to roll out a new Cadenza. Which only makes sense, since the current model has been in production since 2010 – even if it only reached North American showrooms in 2013. And to give us an idea of what we can expect, the Korean automaker has released a trio of renderings of the design. From what we can see so far, the upcoming new Kia Cadenza looks like a familiar evolution of the current model, with elements of the new Optima and other recent Kia concepts – like the Sportspace and Novo – thrown in for good measure. It looks sharper than any of those, however, with a long hood and a wide, low stance. The interior looks promising as well, with a horizontal dashboard design and what's sure to be a more upscale look and feel inside. The model known in its home market as the K7 will slot in once again near the top of the Kia lineup underneath the K900. It's destined to reach showrooms sometime in the new year. Kia's timing in releasing these renderings suggests we might see it in LA later this month, where the new Sportage will also be making its US auto show debut. So to avoid splitting the spotlight, we might have to wait a little longer until another show like Detroit to see it in full and up close. Kia Motors previews next-generation Cadenza 12-Nov-2015 The all-new Kia Cadenza will set new benchmarks for cutting-edge design, interior quality and contemporary luxury when it goes on sale in overseas markets in 2016. Previewed for the first time in new images released today, the next-generation Cadenza maintains the progressive, contemporary image of the current model, while introducing higher levels of luxury and refinement to the large sedan segment. The all-new Cadenza offers a bold reinterpretation of the current model's popular design, featuring an elongated bonnet, a wider, lower stance and sharper styling lines, with a thoroughly modern execution of signature Kia design cues ensuring the new Cadenza is instantly recognizable. The cabin of the all-new Cadenza has been designed anew, boasting a fresh, luxurious appearance and layout that offers a sense of width and spaciousness. With a premium new design and higher-quality materials than ever before – two elements inspired by European tastes – the Cadenza's new cabin will set a new standard for luxury and refinement in its class. The all-new Kia Cadenza will go on sale in overseas markets in 2016.

LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).