2017 Kia Optima Lx on 2040-cars

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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Kia Trail'ster Concept brings traction for the Soul in Chicago

Kia teased its hybrid all-wheel drive Trail'ster concept prior to the 2015 Chicago Auto Show debut, but the company kept some of this off-road Soul's biggest features a secret. Designed both to go off the beaten path and drive efficiently in the city, the company's designers in California added 2.5-inches of extra ground clearance and aluminum skid plates to give the hatchback a more rugged appearance. Drivers can also let the weather into the cabin thanks to a retractable canvas roof. However, the Trail'ster's most intriguing feature is its drivetrain. With a platform still based on the production Soul, up front there's a 1.6-liter turbocharged four-cylinder with stop/start churning out 185 horsepower and 185 pound-feet of torque through a six-speed automatic gearbox. The gas engine exclusively runs the front axle; at the rear there's an electric motor with 35 hp and 100 lb-ft with a 1.2-kWh lithium-ion polymer battery under the cargo floor providing assistance. The whole system produces a total output of 220 hp and 285 lb-ft of twist, and the Kia claims, the concept could even run two or three miles purely on electric power. There's no physical connection between the internal combustion engine at the front and electric in the rear. Under low-throttle situations, the electric motor runs exclusively, but under most driving conditions, the all-wheel drive system provides extra traction and a bit more acceleration. Kia claims that if it put this layout into production it would offer 25-30 percent better city fuel economy and a 5-10 percent improvement on the highway compared to the current 2.0-liter powertrain in the Soul. That works about to about 30 miles per gallon city and 34 mpg highway, based on the maximum figures. The automaker isn't saying anything official yet, but it's at least hinting that a system like this could end up in the Soul one day. "The Trail'ster concept is a near-future look at how the production Kia Soul would logically evolve into an AWD-capable version that's built to escape the city streets and roam into the mountain wilderness," Tom Kearns, chief designer at the Kia Design Center of America, said in the model's announcement.

What do J.D. Power's quality ratings really measure?

Check these recently released J.D. Power Initial Quality Study (IQS) results. Do they raise any questions in your mind? Premium sports-car maker Porsche sits in first place for the third straight year, so are Porsches really the best-built cars in the U.S. market? Korean brands Kia and Hyundai are second and fourth, so are Korean vehicles suddenly better than their US, European, and Japanese competitors? Are workaday Chevrolets (seventh place) better than premium Buicks (11th), and Buicks better than luxury Cadillacs (21st), even though all are assembled in General Motors plants with the same processes and many shared parts? Are Japanese Acuras (26th) worse than German Volkswagens (24th)? And is "quality" really what it used to be (and what most perceive it to be), a measure of build excellence? Or has it evolved into much more a measure of likeability and ease of use? To properly analyze these widely watched results, we must first understand what IQS actually studies, and what the numerical scores really mean. First, as its name indicates, it's all about "initial" quality, measured by problems reported by new-vehicle owners in their first 90 days of ownership. If something breaks or falls off four months in, it doesn't count here. Second, the scores are problems per 100 vehicles, or PP100. So Power's 2015 IQS industry average of 112 PP100 translates to just 1.12 reported problems per vehicle. Third, no attempt is made to differentiate BIG problems from minor ones. Thus a transmission or engine failure counts the same as a squeaky glove box door, tricky phone pairing, inconsistent voice recognition, or anything else that annoys the owner. Traditionally, a high-quality vehicle is one that is well-bolted together. It doesn't leak, squeak, rattle, shed parts, show gaps between panels, or break down and leave you stranded. By this standard, there are very few poor-quality new vehicles in today's U.S. market. But what "quality" should not mean, is subjective likeability: ease of operation of the radio, climate controls, or seat adjusters, phone pairing, music downloading, sizes of touch pads on an infotainment screen, quickness of system response, or accuracy of voice-recognition. These are ergonomic "human factors" issues, not "quality" problems. Yet these kinds of pleasability issues are now dominating today's JDP "quality" ratings.