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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

12 best hybrid SUVs for 2022

If you're searching for the best hybrid SUV, the truth is there actually aren't that many choices. While there's an endless sea of those powered solely by gasoline, those that add batteries and superior fuel economy to the mix are few and far between. The very good news, however, is that the choices you have are actually excellent. The top-selling and top-rated Honda CR-V and Toyota RAV4 are not only available as hybrids, for instance, but are actually at their most appealing as hybrids.  Luxury hybrid SUVs are a different story. While Lexus offers each of its crossover SUVs as a conventional hybrid, those of other brands are by and large plug-in hybrids that provide a relatively brief amount of all-electric propulsion, superior fuel economy and higher prices that are somewhat countered by EV tax rebates. We include both conventional hybrids and plug-in hybrids in the below list of best hybrid SUVs. All are listed alphabetically within each category. Best small hybrid SUVs   |   Best midsize hybrid SUVs Best luxury hybrid SUVs   |   Best luxury plug-in hybrid SUVs Best small hybrid SUVs Honda CR-V Hybrid Why it stands out: Best-in-class back seat space; hybrid's distinctive EV-like power delivery; middle lower LATCH anchorCould be better: Antiquated and glitchy tech interface; a bit dull Hybrid fuel economy: 38 mpg combined (AWD only) Read our 2022 Honda CR-V Review Consider the CR-V the baseline for any compact SUV search. Objectively speaking, it's tough to beat due to its massive cargo capacity, voluminous back seat, well-balanced driving dynamics, competitive pricing and features, strong safety ratings and well-regarded reliability. In terms of its hybridness, we like that Honda's distinctive hybrid system sees most of its propulsion handled by the electric motor (the engine rarely powers the wheels directly), resulting in a more EV-like, torque-rich power delivery and a less obtrusive gas engine. For the vast majority of compact SUV buyers, and especially families, the CR-V Hybrid checks every box.    Hyundai Tucson Hybrid Why it stands out: Beautiful interior; excellent infotainment and safety technology; traditional automatic transmissionCould be better: No spare tire; styling a tad outrageous Hybrid fuel economy: 37-38 mpg combined (AWD only) Plug-in hybrid electric range: 33 miles Plug-in hybrid fuel economy: 80 MPGe Read our 2022 Hyundai Tucson Review The Tucson is the new kid in town and it's made quite an entrance.

Hyundai, Kia announce buyback plan for angry Korean investors

Hyundai's controversial decision last September to move its Korean headquarters to an expansive (and expensive) new facility was met with a swift backlash by shareholders. After making the biggest land purchase in South Korean history, the company's share price took a nine-point nose dive.
Now, in a bid to get back in the good graces of its stockholders, Hyundai and its subsidiary, Kia, will make a $615-million stock buyback plan. Reuters claims this is the first time in ten years that Hyundai has made a buyback offer with the explicit purpose of pumping up share prices.
The total deal bumped up Hyundai's share prices 5.7 percent while Kia is up two percent, although neither company has fully recovered from the battering that followed the headquarters announcement. It's unclear what else it will take for Hyundai to recover the ground it lost during the land deal.