2014 Kia Optima Sx Turbo on 2040-cars

Auto blog

Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Subcompact Crossover Comparo Roundtable | Autoblog Podcast #599

This week, we've got a special episode of the Autoblog Podcast, wherein you'll hear the extended version of the roundtable discussion from our Subcompact Crossover Comparison. In it, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski, Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. After extensive testing (and filming) in Northern Michigan, our editors break down what they liked and loathed about the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul. Grab a cup of coffee with us, and enjoy. Autoblog Podcast #599 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:    

2014 Kia Forte

Forte 2.0 Keeps Kia Competitive In The Compact Crop
Looking back just a few years, America's compact segment was filled with bland, uninteresting cars that traded largely on low prices and high fuel economy. In today's landscape, though, things couldn't be more different - this class now boasts some of the most attractive cars on the market, not to mention features and technologies once reserved for luxury cars.
Filling Kia's role in this important market, the 2014 Forte has helped make the South Korean automaker a contender among compact cars with the sedan launching earlier in the year and the Koup and Forte5 hatchback hitting dealers soon. When the Forte first launched in 2010, it was a much-needed replacement for the Spectra, but it still had lingering drivetrain refinement issues. In the end, the model didn't really move the needle for Kia, let alone the segment. Now the second-generation Forte sedan has arrived in an effort to bolster the company's lineup, a portfolio that includes impressive models like the Optima, Sorento, Soul and even the subcompact Rio.