2014 Kia Optima Ex on 2040-cars

Auto blog

Hyundai plans to catch up with other automakers, offer EVs

YONGIN, South Korea (Reuters) - South Korea's Hyundai Motor Co is developing its first dedicated architecture for electric vehicles, seeking to catch up with the likes of Tesla in the growing segment with multiple, long-range models. While the platform will not be completed soon, Hyundai Motor and affiliate Kia plan to roll out small electric sport utility vehicles (SUVs) based on an existing underpinning next year, said Lee Ki-sang, who leads Hyundai-Kia's green cars operations. Hyundai will launch an electric SUV, followed by a sibling model by Kia Motors next year, Lee said, citing strong demand for SUVs. The subcompact or compact models would have a range of more than 300 km (186 miles) per charge, and would be "more competitive" than rival offerings, Lee said. And Hyundai said in a statement on Thursday that it plans to launch a new luxury electric vehicle under its Genesis marque in 2021, after introducing a plug-in hybrid version of an unidentified Genesis model in 2019. The separate platform represents a major push into the battery electric-car segment for a firm which has long trumpeted rival fuel-cell vehicles, reflecting strong investor pressure to compete more vigorously in a market that has been stimulated by U.S.-based Tesla's longer-range models. And tough fuel-economy and emissions regulations in the United States, Europe and China are compelling automakers to push fuel-efficient cars even though low oil prices have undercut demand. Hyundai's electric-car platform would allow the automaker to install a battery pack in vehicle floors to accommodate more battery capacity and maximize cabin space, Lee said. "The electric-vehicle platform will require high up-front investments, but we are doing this to prepare for the future," he said at Hyundai-Kia's green car research center in the city of Yongin, outside Seoul. He did not reveal the cost. Lee, a senior vice-president at Hyundai Motor, was speaking during an interview on the eve of an auto show that kicked off in Seoul on Thursday. Analysts said Hyundai had no choice but to build separate electric-vehicle platforms to be relevant in the segment. "The separate platform may incur losses initially, but Hyundai will be left behind the market if they don't offer long-distance models, like 300 km, 500 km and 600 km," said Ko Tae-bong, an analyst at Hi Investment & Securities.

K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

Kia dealer: Soul EV nothing but a political statement

It looks like Kia of Vancouver didn't get the company memo. While the South Korean company is expanding the sales area for the Soul electric vehicle, management at a Kia dealer in British Columbia's biggest city isn't convinced of the EV's earth-saving and potentially dollar-saving attributes, according to Inside EVs. Managers spelled out their reasoning in a series of alleged e-mails to a prospective customer, and you have to admire their conviction. One of Kia of Vancouver's managers referred to the Soul EV as a "social/political statement," and spelled out his opinion that the model won't help the environment because of what he says is the extra carbon cost to produce an electric battery (a long-debated subject). A second manager from the dealership took a slightly more conciliatory tone but still questioned whether the extra new-vehicle cost would allow for the prospective driver to save money while calling gas-powered cars "more reliable," according to Inside EVs. The automaker isn't happy. "Kia Canada disagrees with the statements made and is in the process of addressing this matter," Kia Canada spokesman Jack Sulymka told AutoblogGreen. The Soul EV just won the first-ever Canadian Green Car of the Year Award, beating out the Honda Fit, Subaru Legacy and Toyota Camry Hybrid in the process. Related Videos: Featured Gallery 2015 Kia Soul EV: Quick Spin View 37 Photos News Source: Inside EVs via Green Car ReportsImage Credit: Drew Phillips Photography Green Kia Electric kia soul ev