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Kia K900 confirmed for LA Auto Show debut

Although there has been plenty of news about the Kia K9/Quoris over the past year and a half, we've yet to hear anything from Kia regarding the US fate of its flagship, rear-wheel-drive sedan. That changes today, however, as Kia has confirmed the recent rumor that the car would be renamed K900 for the US market, and that the luxurious sedan would debut next month at the LA Auto Show and go on sale next year.
Along with the announcement, Kia also released its first image of the US-spec K900, and, not surprisingly, this profile shot is identical to what we've seen in images for the Korean-market K9 and globally named Quoris (click above to enlarge). Unlike the closely related Hyundai Equus, the Kia K900 will offer customers the option of V6 or V8 engines, but it will be fitted with just as many luxurious amenities as its Hyundai counterpart.
We'll probably have to wait until closer to the K900's on-sale date for any official word on pricing, but last we heard, it will be priced between $50,000 and $70,000 - a significant step up from the current top-drawer model, the Kia Cadenza. Scroll down for the brief press release, and check back in a few weeks for live coverage of this car's debut.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia previews drop-top Optima for SEMA

You don't see a lot of four-door convertibles these days, but that's just what Kia has in store for the SEMA show this year. It's called the A1A, and it's based on the Optima sedan you can pick up at your local showroom. Just don't expect this one to go into production anytime soon. The Kia Optima A1A concept is just one in a series of regional specials that the Korean automaker is preparing for the tuner expo in Las Vegas. It's already given us glimpses at a Sorento inspired by the Northwest Coast, and a Forte Koup that pays tribute to the South. The Optima A1A joins in on the action to represent Florida, adopting not only an open-air body-style but also suicide rear doors and 20-inch chrome wheels fitted on a dropped coilover suspension. It's all done up in bright teal with an off-white leather interior. The turbo four produces the same 245 hp as stock, but is fitted with a high-performance exhaust. It's one of six concepts - four of them never seen before - that Kia will be presenting at SEMA this year, and we're looking forward to seeing what the next one will look like before there'll all presented in full on Tuesday. Related Video: KIA'S 2015 SEMA PRESS CONFERENCE INFORMATION America's wanderlust is found from coast to coast and everywhere in between. The A1A Optima takes inspiration from the iconic Florida A1A highway by letting the sunshine in and taking the all-new 2016 Optima in a new direction with its sliced top, shortened windshield and room for four. Reinforced steel tubes have been discretely hidden within the body so that the vehicle retains a rigid structure. The back doors of the A1A Optima swing open on rear-mounted hinges, adding a touch of whimsy and fun while complementing the roadster style. A gleaming set of 20-in. wheels are bolted to a Ksport coilover suspension, which dramatically lowers ride height. Soft butter-cream leather bucket seats up front and custom double buckets in back are separated by extended armrests and a custom center console. The powerful 245-horsepower turbocharged four-cylinder engine is combined with a high-performance exhaust. Kia Motors America will unveil four all-new custom vehicles at its press conference Tuesday, November 3 at 9:00 AM, booth #10809