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Kia and CarMax pull LA Clipper sponsorships in wake of alleged Sterling comments

There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio recording, allegedly between Sterling and his girlfriend V. Stiviano, in which the Clippers owner said, among other things, that he didn't want her to bring black people to his games, including LA Lakers legend Magic Johnson. Sterling has yet to respond publicly to the allegations.
The story quickly gained steam over the weekend, and this Monday it has seen Kia Motors, auto sales website CarMax and insurance giant State Farm all pull sponsorship activities with the Clippers.
In a statement Kia said the alleged statements by Sterling were, "offensive and reprehensible," calling them "inconsistent with our views and values." Kia says it is "suspending" its advertising and sponsorship activities with the team, though has yet to clarify if that suspension includes commercials featuring NBA star and Clippers power forward Blake Griffin.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2017 Kia Sportage gets bigger and gains bulbous new duds

Anyone who's been keeping an eye on our monthly By The Numbers series of posts knows that crossovers are the kings of the automobile world in 2015. That's not likely to change any time soon, at least so long as gasoline remains relatively cheap and lenders remain willing to offer ever-longer loans with reasonable interest rates. Kia looks perfectly positioned to capitalize on the booming crossover trend with its latest Sportage. The 2017 Kia Sportage is a bit more bubbly on the outside than before, and it's got more interior room thanks to a chassis that's been stretched 1.2 inches longer than the previous model. Two powertrains will be available: a 2.4-liter four-cylinder with 181 horsepower and 175 pound-feet of torque, and a 2.0-liter turbo with impressive figures of 241 hp and 260 lb-ft. A six-speed automatic transmission is standard across the board. All-wheel drive will, of course, be optional, and Kia claims the new Sportage will be more fuel efficient than before. Kia's latest infotainment system will make its debut inside the 2017 Sportage, and it will bring both Apple CarPlay and Android Auto on a seven- or eight-inch screen, though LX models will have a lesser five-inch display. We don't yet know how much the 2017 Kia Sportage will cost, but we'd bet dollars to donuts that it will be competitive with the rest of the compact crossover segment. There's a lot more information to be gleaned from the press release below. First, though, we suggest you watch the video up above to see Kia's latest cute 'ute for yourself as it struts its stuff at the LA Auto Show. Then, Sportage fans are welcome to geek out to our high-res image gallery. All-new 2017 Kia Sportage makes North American Debut at Los Angeles Auto Show Fourth-Generation Sportage Compact CUV Boasts Sophisticated Design, a Refined Premium Interior and Significant Ride and Handling Improvements - Stiffer structure, new suspension, advanced driver assistance systems, and premium materials take Sportage to the head of the class - Cutting-edge design, engaging driving dynamics and intelligent packaging stand out in a staid compact CUV segment - First Kia to offer UVO3, featuring 14 telematics services, 8 GB of music storage, access to onscreen apps and Wi-Fi tethering capability, all free of charge Los Angeles, November 18, 2015 – Kia Motors America (KMA) today unveiled the all-new 2017 Sportage at the Los Angeles Auto Show.