2012 Kia Optima Ex on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia Cadenza preparing new look for 2016

It may have only been on the North American market for a few short years, but the Kia Cadenza is a fairly old warhorse, having hit global markets back in 2010. Considering that, it seems aptly timed for Kia to be testing a redesign of its second largest sedan. Our spies expect the new Cadenza to arrive in 2016 pioneering a new design language for the South Korean brand, which will also be featured on the new Optima. Based on the Kia Sportspace that's making its auto show debut at tomorrow's 2015 Geneva Motor Show, we should expect something more aggressive than the relatively benign sheetmetal of the current Cadenza. That said, it's difficult to pick out the Sportspace-inspired details in the attached spy photos. Kia's designers look to have retained the basic greenhouse shape of the current car, although the styling from the firewall forward and from the C-pillar back is too heavily camouflaged to really pick out anything more than the new headlights, quad foglights, the un-Sportspace-like grille and taillights. Check out our gallery of spy photos, and let us know what you think. Related Video:

Kia may produce all-electric version of the Niro crossover

Kia is considering producing an all-electric version of the Niro, the crossover vehicle that was the first from the South Korean company to be designed as a dedicated hybrid vehicle. Kia Motors operating chief Tae-Hyun Oh told the UK's Car Dealer magazine that the Niro's size, utility, and hybrid pedigree, along with stricter worldwide emissions mandates, may push the automaker to make a Niro EV. Kia, whose sister company Hyundai sells the hydrogen fuel-cell Tucson crossover in limited numbers, is also considering making a fuel-cell car in order to boost its green-vehicle pedigree further. Kia has sold more than 1,000 Niro hybrid vehicles since that model debuted in August. An all-electric Niro would be based on the same platform as the Kia Ioniq. That model has hybrid, plug-in hybrid, and battery-electric variants, reflecting what Kia said earlier this year was a three-pronged attack to broaden the Ioniq's exposure. The all-electric version of the Ioniq, which debuted in South Korea earlier this year and is slated to start sales in the US by the end of 2016, has a 28-kilowatt-hour battery pack that provides a single-charge range of about 110 miles. Currently, Kia sells an all-electric version of the Soul crossover. That model can go 93 miles on a full charge, though reports surfaced in September that the Kia Soul will get a refresh in 2018 that will boost its single-charge range in order to better compete with longer-range models such as the Chevrolet Bolt and Tesla Model 3. The Niro was first shown off as a concept model at the 2013 Frankfurt Motor Show, while a production version was unveiled at the Chicago Auto Show this February. Related Video: Featured Gallery 2017 Kia Niro View 18 Photos News Source: Car Dealer via Hybrid Cars Green Kia Crossover Electric kia niro