2012 Ex 2.4l Auto Metal Bronze on 2040-cars

Auto blog

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia spotted testing new 2016 Sportage in Germany

Though the first-generation Kia Sportage stuck around for a whopping eleven years, its successor was on the market for six years before the current model was introduced in 2010. At that rate, Kia is likely to reveal the fourth-gen model some time next year, and that is precisely what we seem to have here in this latest batch of spy shots. Spotted undergoing testing at the Hyundai-Kia Technical Center in Russelsheim, Germany, this pair of Sportage prototypes are wearing a lot of camouflage to keep us from extrapolating too much about their design. Still, we're expecting much of the KX3 concept to make it onto the production Sportage as Kia moves its crossover design language in one direction and the sedans in another. Look for a wider, lower grille, wrap-around headlamps and more prominent fog lights to characterize the front end, new LED taillights around back and a silhouette similar to the current model's in between. Expect a range of gasoline and diesel engines to be offered in markets around the world, from 130 horsepower up to 250, mated to a seven-speed dual-clutch transmission. Equipment can be anticipated to be upgraded inside as well, bringing to bear the resources of what has become one of the world's largest automakers. Featured Gallery 2016 Kia Sportage: Spy Shots Image Credit: CarPix Spy Photos Kia Crossover kia sportage

Recharge Wrap-up: Kia Soul EV wins Canadian Green Car of the Year, Proterra logs 1 million miles

The Kia Soul EV has been awarded the inaugural Canadian Green Car of the Year Award. It beat out three other finalists - the Honda Fit, Subaru Legacy and Toyota Camry Hybrid - to receive the honors at the Vancouver International Auto Show from the Automobile Journalists Association of Canada (AJAC). Before narrowing the field to the four finalists, seven eligible cars were chosen after back-to-back testing during the AJAC's "TestFest" last fall. "This acknowledgement is testimony to Kia's ongoing commitment to deliver environmentally friendly automotive solutions and diverse powertrains to consumers without compromising on design or comfort," says Kia Canada Vice President and Chief Operating Officer Maria Soklis. Read more in the press release from the AJAC. Proterra electric buses have logged a cumulative 1 million miles of revenue service. To celebrate, Proterra held a special event at its Greenville, SC plant, wherein it recognized each of its transit agency partners with an award commemorating the milestone. Proterra President and CEO Ryan Popple say Proterra and its partners "can offer the world a million proof points to bolster the fact that electric vehicles not only offer great performance, but represent the best total cost of ownership and environmental option for transit agencies." Proterra estimates its customers have saved 250,000 gallons of fuel and 3.5 million pounds of emissions over those million miles. Read more in the press release from Proterra below. EV Connect and GE are teaming up for a joint marketing and product agreement. The agreement makes GE the preferred provider of charging stations for EV Connect, giving them access to GE's WattStation and DuraStation chargers and WattStation Connect cloud-based operating platform. Of course, the agreement also makes EV Connect GE's preferred management company. "Together with EV Connect, we will be able to provide customers with an innovative, end-to-end solution capable of meeting customers' everyday EV charging station requirements," says GE's Seth Cutler. The agreement also expands the market of both companies worldwide. Read more in EV Connect's press release.