2011 Kia Optima Lx on 2040-cars

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Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

New York Auto Show Special with the Ram REV, Kia EV9 and more | Autoblog Podcast #775

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They start off with what it was like to be at the New York Auto Show, then provide analysis on all the big reveals. The big reveals touched on include the 2025 Ram REV, 2024 Kia EV9, Genesis GV80 Coupe Concept, 2024 Hyundai Kona variants, 2024 Subaru Crosstrek Wilderness and 2024 Jeep Wrangler. They also touch briefly on some non-NY news with a refresh of the Mercedes-Benz GLS-Class. Lastly, the two discuss the cars they've been driving, including the 2023 Mercedes-AMG EQE and our long-term Toyota Sienna minivan. Autoblog Podcast # 775 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown NY Auto Show 2025 Ram 1500 REV packs 650 horsepower, up to 500 miles of range Kia EV9 targets 300 miles of range, U.S. production at NY Auto Show Genesis GV80 Coupe Concept is coming to reality 2024 Hyundai Kona Electric and gas variants revealed with full specs at NY Auto Show 2024 Subaru Crosstrek Wilderness takes the hatchback to literal new heights 2024 Jeep Wrangler reveals more tech, refinement — and a cheaper 4xe News 2024 Mercedes-Benz GLS-Class gets a light update What we're driving 2023 Mercedes-AMG EQE Long-term 2023 Toyota Sienna Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2025 Ram 1500 REV packs 650 horsepower, up to 500 miles of range

Music-inspired Kia Souls overload our senses

SEMA has been pretty mellow this year in terms of over-the-top mod jobs. Sure, there have been some questionable choices, but none have been quite as questionable as the vehicle you see above. This is one of five versions of the redesigned Kia Soul that have been rolled out for the show, all of which take their inspiration from music.
The Vans Warped Tour Soul is the airbrushed vehicle you can see above. Its questionable paint job is accentuated by eight eight-inch Infinity speakers in the side windows, a slide-out barbecue and a 50-inch flat panel monitor on the roof. We imagine this is what happens when you let Xzibit near your Kia Soul. The Vans Warped Tour car also features LED ambient lighting, and the wheels are moderately sized for a SEMA vehice - just 20-inches.
The Amped Soul (above, left) isn't a car, so much as a car-shaped enclosure for several very big speakers. The passenger-side B-pillar has been removed, and the rear door has been replaced with a suicide door, allowing the driver to put the massive stereo on display. LED lighting and four twelve-inch Infinity subwoofers have been fitted, as well as a JBL Pro Live "club-sized stereo." Those gold wheels are 22-inch Forgiato, three-piece items.