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Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

2019 Kia K900 First Drive Review | The Stinger GT grows up

The Kia K900 has been an afterthought in the luxury market almost since it was launched about 4 years ago. Or maybe a never-thought. Through September of this year, Kia sold just 260 examples, which was about 90 fewer than the same time last year. And with sales like that, most of us figured Kia would just let the model quietly disappear into the ether, especially with the launch of the new Genesis luxury brand, and Kia's new halo, the Stinger. Considering the car's yacht-like demeanor and forgettable looks, we wouldn't have missed it. Yet Kia is determined to keep the K900 alive in America, and has introduced a completely redesigned model. Perhaps even more surprising than the fact that the model is back, is that it's actually quite good. Think of it as a bigger, more plush Kia Stinger. That may be hard to believe by just looking at it. While it's certainly better proportioned than its predecessor, with a body that highlights its rear-drive bones, it's boring. It hides its roots well, not getting the onlooker excited or leaving a major impression. There's hardly a sharp crease or bold character line to be seen – a stark contrast to the fierce, outre Stinger. It doesn't even look much like other Kias, which all share a family resemblance in their grilles and athletic stance. The K900 is a lot larger than the Stinger, too. The wheelbase is about 8 inches longer, and overall length is up by nearly a foot. Width and height are greater by roughly 2 and 3 inches respectively. This all puts the K900 in the size territory of full-size luxury flagships, but Kia says it's targeting buyers of midsize luxury sedans such as the Audi A6 and BMW 5 Series with a price of around $60,895 for the base model, and $64,895 for the VIP model. These are close estimates. It's a "more for your money" sort of argument, but there are more direct competitors to the K900 that muddy the water, like the Volvo S90, Lincoln Continental, and Cadillac CT6. On paper, all three seem to be compelling options to the K900 with lower base prices, similar size, and more distinctive styling. But the K900 has a major power advantage with its standard 365-horsepower twin-turbo V6. The S90's standard engine makes just 250 horsepower, and the optional non-hybrid engine just makes 316 horses. To beat the Kia, you have to get the hybrid S90 with 400 horsepower, and a base price of over $64,000.

2019 VW Jetta vs. 2019 Honda Civic vs. 2019 Kia Forte: How they compare

The 2018 Detroit Auto Show was dominated by trucks, but there were also two all-new and completely redesigned compact sedans introduced: the 2019 VW Jetta and the 2019 Kia Forte. Follow their respective links to read our first driving impressions of each, but in short, both compacts are better positioned to steal potential customers away from the segment-leading 2019 Honda Civic, which itself was updated for 2019. Besides taking a look their specs and photos, I had the chance to go between them all here in Detroit, crawl around their interiors, sit in the backseats and figure out which of these not-especially-compacts, which all grew with their latest redesigns might have a practicality advantage. We also have full specifications on each model, which are laid out in the handy chart below. Exterior design There's honestly a little bit of the previous-generation Jetta visible in the 2019 Forte profile — especially around the doors and greenhouse. The Jetta, meanwhile, has the same sort of radically swept-back roofline as the Civic that's become all the rage throughout the automotive industry. The 2019 Jetta is also a little more visually interesting than the car it replaced, though neither the Jetta nor the Forte were as radically transformed as the Civic was two years ago. Alright, let's go to the slideshows. View 20 Photos 2019 Kia Forte View 61 Photos View 28 Photos Engines and transmissions The 2019 Jetta, 2019 Forte and 2019 Civic have considerably different powertrain options, with additional choices possible once the VW and Kia go deeper into their lifespans. Both the Forte and Civic rely on naturally aspirated four-cylinder engines in base specification, with the Civic's 2.0-liter engine making more power and a smidgen more torque than the Kia's. The Jetta goes the turbocharged small-displacement route with its 1.4-liter engine. It makes the same power as the Forte, but smacks down both in the torque department. It makes roughly 50 more pound-feet of twist than both naturally aspirated engines. The Honda Civic is the only one to offer an optional engine, which follows in the footsteps of the Jetta as a turbocharged 1.5-liter four-cylinder. Its 174 horsepower is ahead of the others by nearly 40 ponies. However, its 162 pound-feet of torque still falls short of the Jetta. Impressively, all three sedans still offer a manual transmission option, and all of them are six-speed units.