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2014 Kia Forte

Forte 2.0 Keeps Kia Competitive In The Compact Crop
Looking back just a few years, America's compact segment was filled with bland, uninteresting cars that traded largely on low prices and high fuel economy. In today's landscape, though, things couldn't be more different - this class now boasts some of the most attractive cars on the market, not to mention features and technologies once reserved for luxury cars.
Filling Kia's role in this important market, the 2014 Forte has helped make the South Korean automaker a contender among compact cars with the sedan launching earlier in the year and the Koup and Forte5 hatchback hitting dealers soon. When the Forte first launched in 2010, it was a much-needed replacement for the Spectra, but it still had lingering drivetrain refinement issues. In the end, the model didn't really move the needle for Kia, let alone the segment. Now the second-generation Forte sedan has arrived in an effort to bolster the company's lineup, a portfolio that includes impressive models like the Optima, Sorento, Soul and even the subcompact Rio.

Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia dealer: Soul EV nothing but a political statement

It looks like Kia of Vancouver didn't get the company memo. While the South Korean company is expanding the sales area for the Soul electric vehicle, management at a Kia dealer in British Columbia's biggest city isn't convinced of the EV's earth-saving and potentially dollar-saving attributes, according to Inside EVs. Managers spelled out their reasoning in a series of alleged e-mails to a prospective customer, and you have to admire their conviction. One of Kia of Vancouver's managers referred to the Soul EV as a "social/political statement," and spelled out his opinion that the model won't help the environment because of what he says is the extra carbon cost to produce an electric battery (a long-debated subject). A second manager from the dealership took a slightly more conciliatory tone but still questioned whether the extra new-vehicle cost would allow for the prospective driver to save money while calling gas-powered cars "more reliable," according to Inside EVs. The automaker isn't happy. "Kia Canada disagrees with the statements made and is in the process of addressing this matter," Kia Canada spokesman Jack Sulymka told AutoblogGreen. The Soul EV just won the first-ever Canadian Green Car of the Year Award, beating out the Honda Fit, Subaru Legacy and Toyota Camry Hybrid in the process. Related Videos: Featured Gallery 2015 Kia Soul EV: Quick Spin View 37 Photos News Source: Inside EVs via Green Car ReportsImage Credit: Drew Phillips Photography Green Kia Electric kia soul ev