2021 Kia K5 Lxs on 2040-cars

Auto blog

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Ford F-150 Raptor R, Kia Telluride and SEMA highlights | Autoblog Podcast #754

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Byron Hurd. Byron has been sending the 2023 Ford F-150 Raptor R on the sand dunes of Lake Michigan. John has been off-roading in the updated 2023 Kia Telluride. Greg has been spending time in the Toyota Tacoma TRD Pro, Chevy Traverse High Country and Volvo V60 Cross Country. Next, they talk about the news, include SEMA highlights and the reveal of the 2023 Ford Transit Trail. Finally, they reach into the mailbag and discuss the Cadillac Celestiq's design. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #754 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving Ford F-150 Raptor R Kia Telluride Toyota Tacoma Chevy Traverse High Country Volvo V60 Cross Country 2023 SEMA Show highlights 2023 Ford Transit Trail revealed Mailbag: Cadillac Celestiq Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

Kia Stonic is a compact crossover with a weird name

With Hyundai on the verge of revealing its new Kona subcompact crossover, it isn't surprising that Kia has one to show as well. It's called the Stonic, which is a fairly bizarre name with an equally odd origin. "The name 'Stonic' combines 'Speedy' and 'Tonic,' which refers to the first and last note in the musical scale," Kia explains. "Thus, 'Stonic' suggests that the vehicle is agile and offers something new and fresh in the compact SUV segment." It will be interesting to see if Kia sticks with the name, especially considering it's only one letter away from the name of a certain Chevrolet. Funky name aside, the Stonic looks like it will be fairly handsome, if a bit conventional-looking for a segment that includes the Nissan Juke and Toyota C-HR. The renderings show the car adheres to Kia's design language with organic curves and the corporate Kia grille. It then adds chunky features like beefy fender arches and a thick, raked C-pillar, all of which are bolstered by prerequisite black plastic cladding and aluminum-look faux skid plates. The interior doesn't get any more adventurous. In fact, comparing the rendering with the interior of the new Kia Rio, they look just shy of identical. The only visible differences are a slightly different dash pad over the passenger air bag, and slightly altered air vents. Though the base vehicle isn't exactly revolutionary in its design, it does sound as though owners will be able to personalize it a bit. Kia says the Stonic is "the most customizable Kia ever." Exactly how this will be realized is yet to be seen, but expect many options for interior trim, exterior colors, wheels, and more. We'll also learn the details soon, since Kia says the car will go on sale later this year. Related Video: Kia Crossover Economy Cars hyundai kona