2017 Kia Forte Lx on 2040-cars

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Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.

Kia unveils K4 sedan concept in China

Among the dozens of foreign automakers eager to showcase their wares to the Chinese market, Kia arrived at the Beijing Motor Show with the new K4. Though technically categorized as a "concept," the K4 previews a sedan which Kia intends to launch in China later this year.
The K4 is a midsize sedan measuring 186 inches long and riding on a 106-inch wheelbase that makes it bigger than the Forte (sold in the Far East as the K3) and just a few inches shorter than the Optima (aka K5). The form is draped in familiar Kia-style bodywork, with a high trunk and low nose to give it a wedge shape and a familiar if somewhat new take on the headlights and grille seen on other new models from the Korean automaker.
Power comes from a 1.6-liter turbo four (smaller than the engines available in the Optima/K5) mated to a seven-speed DCT. Kia has also fitted the K4 concept with push-button ignition, UVO infotainment system, rear-view camera, six airbags and stability management. In short, everything you'd expect from the latest product of a global automaker.

Car dealership gives man a new car after his is tagged with racist graffiti

Update: The Facebook post from the passerby mentioned is no longer available, and has been removed from the text. A man in Arkansas who found his pride and joy broken into and covered in racist graffiti has a new set of wheels, thanks to one generous car dealership. Reshod Johnson left his car parked outside of his place of work for just 15 minutes last week while he retrieved chairs for his son's third birthday party. When he returned, he found his belongings scattered across the street and racist terms spray painted on his car. "I just don't understand it. I don't do anything to hurt anybody," Johnson told THV11. "I don't go out looking for trouble." A friend spotted two white men fleeing the scene in a red truck. He made a police report, but as a full time student and former veteran with Christmas around the corner and a three-year-old at home, money is tight. Johnson made the painful decision to continue to drive his 2006 Nissan with the hateful messages intact, though he was keeping his young son away from it. "We're supposed to have advanced past this and to serve the country and to serve for everyone and to fight for rights and freedom for everyone and for this to happen, it's like a slap in the face and makes you wonder for what," Johnson told THV. When a passerby saw the damage, she became emotional and posted about the incident on Facebook. According to 9news.com, the post drew a ton of help and attention to Johnson's story. Steve Landers Kia saw Johnson's story and decided to help. They donated a new ride to Johnson just in time for Christmas. They said it was the least they could do for a veteran who experienced horrific random hate. "Times are hard out here and he's a veteran," an employee for Steve Landers Kia told 9News.com. "We're just trying to help the community out."Related Video: Weird Car News Kia Maintenance Ownership Safety vandalism veterans graffiti racism