2014 Kia Forte Koup Ex on 2040-cars

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Refreshed Kia Optima Hybrid continues to blend good looks and efficiency

With all the excitement at the Kia stand surrounding the new Soul EV, it's easy to forget that there were other cars on display at the Korean marque's Chicago Auto Show display. The Niro Concept from the Frankfurt Motor Show made an appearance, but the other production model on display was the refreshed Optima Hybrid (which was tucked away in a corner).
Like the standard Optima, which was refreshed at the 2013 New York Auto Show last year, the hybridized sedan gets a slightly restyled face and rear end. As we told you in our official post on the car yesterday, the gas-electric powertrain of the 2014 Optima Hybrid still deploys 199 total system horsepower and 235 pound-feet of torque. Buyers of the base LX car will net 36 miles per gallon in the city and 40 on the highway, while the upmarket EX loses a mile per gallon in both environments.
Have a look at our live gallery of the new Optima Hybrid, from the floor of the Chicago Auto Show.

Kia Sorento bares its claws for X-Men special edition

We all know what Batman drives. Chrysler even postulated at what Superman would drive with its special Ram Power Wagon. But what would the X-Men drive? According to Kia, the Sorento you see here. Unveiled to promote the release of X-Men: Days of Future Past on Blu-ray, DVD and Digital HD, this special Sorento has been done up in a unique livery inspired by one of Marvel's superheroes. Just which one, Kia's not saying, inviting fans to vote on its Facebook page – but unless those claws on the front are magnetized, we're pretty sure you can guess. The special Kia Sorento will be displayed at the Australian Open, which Kia is also sponsoring, and will be followed by a video of tennis star Rafael Nadal teaming up with the team of mutants and jumping in the Sorento to take on a patrol of Sentinels. This isn't the first time, of course, that we've seen Kia take inspiration from comic-book superheroes, but its previous collaborations – highlighted by a quintet of show cars unveiled at SEMA two years ago – were with rival DC's Justice League. 'X-Men' inspired Kia Sorento to debut at the Australian Open 2015 - Striking 'Kia X-Car' produced in collaboration with Twentieth Century Fox Home Entertainment - Fans to guess the X-Men character behind Kia's latest model on the Kia Facebook page - Grand Slam Champion and 'Superhuman' Kia brand ambassador Rafael Nadal to unveil the 'Kia X-Car' at Australian Open 2015 Seoul: Kia Motors today announced details of a new collaboration with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past on Blu-ray, DVD and Digital HD and Kia's sponsorship of the Australian Open 2015. The partnership with Fox will see the unveiling of a special X-Men-inspired all-new Kia Sorento one week before the first major tennis championship of 2015 - with Kia's 'superhuman' brand ambassador, tennis star Rafael Nadal, revealing the car. In the run-up to the unveiling of the one-off model, Kia Motors is inviting fans of the X-Men franchise and the Korean car manufacturer to guess which X-Men character has inspired the car's unique design. Visitors who go to the Kia Motors Facebook page at http://bit.ly/KiaXmen can guess from four iconic X-Men characters: Storm, Wolverine, Mystique and Magneto. Fans guessing correctly will be entered into a prize draw to win a DVD copy of X-Men: Days of Future Past.

Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.