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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

South Korea firms up fuel economy regs following Hyundai/Kia debacle

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models - some by several miles per gallon, including the Soul subcompact above - and compensating owners in the US and Canada for the reduction.
The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.
These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.

Unsurprisingly, the 2017 Kia Cadenza's price undercuts its competition

When we drove the 2017 Kia Cadenza, it struck us as being "fine." It doesn't stand out from the mundane crowd of near-luxury sedans, but also manages to hold its own in an unexciting-by-design segment. If the car's styling and the driving experience weren't enough to get you interested in the Cadenza, maybe the price will. The Cadenza will be offered in three trims: Premium, Technology, and Limited. The Premium trim will start at $32,890, representing a $950 decrease from the least-expensive 2016 Cadenza model. There are two packages available on the Premium: the $3,000 Luxury package and $1,000 Panoramic Sunroof package. The Luxury Package adds a variety of features, including a Harman Kardon 12-speaker audio system, and power-folding outside mirrors, as well as a rear parking assist system. As its name implies, the panoramic sunroof package adds a massive sunroof with a power-operating shade, as well as LED interior lighting. The contents of both come standard on the upper trim levels. The next step up is the Technology trim, which adds things like autonomous emergency braking, forward-collision warning, and high-beam assist, and has a starting price of $39,890. The range-topping Limited trim adds Nappa leather seats, a head-up display, a feature to open the trunk when you're standing nearby, and other goodies for $45,290. And for people doing some cross-shopping, the base price of the Premium trim undercuts those of the Cadenza's competitors – the Nissan Maxima, Toyota Avalon, and Buick LaCrosse. So there's something to be excited about. Related Video: Featured Gallery 2017 Kia Cadenza: New York 2016 View 11 Photos News Source: KiaImage Credit: Live photos copyright 2016 Drew Phillips / AOL Kia Luxury Sedan pricing kia cadenza