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In the Kia Niro Super Bowl ad, no good deed goes unpunished

After a few teasers, we finally get to see Kia's Super Bowl ad for the Niro hybrid. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. Unfortunately, as you'll see in the video above, none of her experiences go according to plan. She has a close encounter with a whale that sends her flying, rides a tree down to the ground while trying to save it, and runs from an angry rhino. The end message is that "it's hard to be an eco warrior, but it's easy to drive like one." The ad is admittedly funny, but the end message isn't exactly ideal. Fuel-sipping cars like the Niro are generally better for the environment than thirstier machines, but it's a little disappointing to see it proposed as a viable alternative to actual volunteer work to help the environment. It's a bit like wanting to go overseas to help people in struggling countries, but deciding it's too hard and buying a Fair-Trade chocolate bar instead. But hey, it's just a Super Bowl commercial, so we're probably overthinking this. And if you liked the commercial, or maybe you're just a Melissa McCarthy fan, Kia will be giving away 40 props from the commercials. You can win one of them by chatting with the NiroBot chatbot on Facebook Messenger, which provides information about the car. Related Video:

Kia shows off 2 tuned Stingers, modified Cadenza at SEMA

Ascendant Korean automaker Kia is leaving its mark on the SEMA Show in Las Vegas with two versions of its forthcoming 2018 Stinger GT, including the wide-body version developed with West Coast Customs that we previewed recently, and a sumptuous version of its premium sedan it's calling the Cadenza Obsidian. The third model is the Stinger GT Federation, which Kia says marks its foray into offering high-performance aftermarket parts through suppliers in conjunction with a vehicle launch (the production Stinger hits showrooms in December). Kia pairs the GT Federation with Air Design USA performance kits like a rear spoiler, rear diffuser and redesigned hood vents that contrast with the fastback's custom creamy-orange paint. The GT-standard twin-turbo 3.3-liter engine gets an added 15 horsepower, taking it to an estimated 380 hp, thanks to a K&N cold-air intake and a low-restriction quad-tipped Borla exhaust. It also gets Eibach springs, beefier antiroll bars and a reduced ride height, plus staggered 20-inch TSW wheels with Falken tires. Kia teamed with West Coast Customs for both the Stinger GT Wide Body and the Cadenza Obsidian sedan. The latter gets an upscale aesthetic makeover with ultra-dark ceramic window tint, metallic black body paint and copper accents inside and out. It rides on a lowered suspension with stiffened sport springs and custom 20-inch gloss-black Keen wheels with Cosmic Copper trim. Inside, there's hand-stitched suede dashboard top panel, "butter-soft" brown leather seats with suede inserts, and custom brown suede door panels. Oh, and there's a Harmon Kardon 630-watt premium sound system with an integrated subwoofer — perfect for belting out "Let It Go" at full voice during your morning commute. Kia also revealed new details about the Stinger GT Wide Body, which takes its inspiration from grand-touring racing cars of the 1970s. Its suspension has been lowered 1.4 inches up front and 1.2 inches in the rear, and it rides on 21-inch Keen forged wheels fitted with high-performance tires. The body gets wide fenders, a lightweight carbon-fiber aero kit and rear diffuser, plus quad-port exhaust tips. Inside, the makeover features custom blue leather seat piping, a hand-stitched gray leather dash panel, Alcantara-wrapped steering wheel and gloss-black center console trim.

Kia recalling 96k Souls with sunroofs [UPDATE]

UPDATE: A previous version of this post indicated that the recall affected 2010-2014 models, when the recall ends with 2013 models. The text below has been revised accordingly. Kia has issued a recall for the 2010-2013 model-year Soul compact cars. But while the notice issued by the National Highway Traffic Safety Administration covers a long period of production – from January 8, 2009, to October 2, 2013 – the problem only affects those units equipped with a sunroof. In those specific models – of which Kia estimates there are 95,314 examples in the United States – the headliner plate surrounding the sunroof may detach when the side curtain airbag is deployed, which could serve to compound the risk of injury in the event of a crash. Owners of affected vehicles can expect to hear from the manufacturer to bring their Souls in to their local dealer to have industrial adhesive strips installed to secure the headliner in place, starting from early February. RECALL Subject : Headliner Plate Detachment Report Receipt Date: DEC 29, 2014 NHTSA Campaign Number: 14V822000 Component(s): STRUCTURE Potential Number of Units Affected: 95,314 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2010-2013 Kia Soul vehicles manufactured January 8, 2009, to October 2, 2013, equipped with a sun roof. A headliner plate may detach during deployment of the curtain air bag. CONSEQUENCE: A detached headliner plate may increase the risk of injury to the occupant during a vehicle crash. REMEDY: Kia will notify owners, and dealers will install industrial adhesive strips to secure the headliner plates, free of charge. The recall is expected to begin February 2, 2015. Owners may contact Kia customer service at 1-949-468-4800. Kia's number for this recall is SC112. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.