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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Hyundai shoots down the rumor claiming it is done developing engines

Hyundai has clarified that the recent rumor claiming it had stopped developing gasoline- and diesel-burning engines to focus on various forms of electrifications is false. It said that development work remains on-going and that the internal combustion engine still has a future. "Hyundai Motor Group can confirm that it is not halting the development of its engines following recent media speculation. The Group is dedicated to providing a strong portfolio of powertrains to its global customers, which includes a combination of highly efficient engines and zero-emissions electric motors," said senior group manager Michael Stewart in an interview with Motor1. The report that emerged in late 2021 claimed that the Hyundai Group (which includes the Hyundai brand, Kia, and Genesis, among other entities) had completely stopped designing piston-powered engines to focus on electrification. It claimed that most of the engineers had been assigned new roles related to electrification, though it also noted that some were staying behind to continue refining the technology. If this sounds familiar, it's likely because Hyundai recently shot down a separate but similar rumor that said it had put the hydrogen-electric powertrain it planned to install in many of its cars (including some upmarket Genesis models) on hiatus. The carmaker explained that it has merely reshuffled the team that's developing the technology because unspecified technical hurdles have slowed down the project. Several electric Hyundai models are in the pipeline, including the production version of the Prophecy concept unveiled in 2020 and a relatively big SUV previewed by the 2021 Seven concept. But, its comments suggest that more gasoline-powered models are on the way as well, which is great news; its range of N-tuned high-performance models includes excellent cars and there's still room for it to grow. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kia previews off-road Sorento for SEMA

Kia hasn't told us much about what it has in store for us at SEMA this year. But it is giving us a glimpse of what's to come in this latest teaser video. The short clip provides a sneak peek at the PacWet Adventure Sorento, an evidently rough-and-tumble take on the Korean automaker's midsize sport utility vehicle. Just what's going into it remains to be seen, but we can already see part of the package. There's a new tubular and sheetmetal front bumper, a snorkel intake, roof rack, winch, auxiliary lighting, knobby tires, and a Kermit-green paint job. We'd expect some sort of jacked-up suspension, too, considering this custom is for the aftermarket-obsessed crowd at SEMA. Given the brief statements Kia has issued to date, it would appear that the Sortento is just one of a variety of vehicles the company is preparing for the Vegas tuner expo. Each is poised to represent a different American region, and we're looking forward to seeing how the others take shape, as well. Related Video: 10/23/15 2015 SEMA PACWEST ADVENTURE SORENTO TEASER As Kia heads to SEMA 2015 to celebrate the American Road, here's a taste of the PacWest Adventure Sorento, a tough, off-road utility vehicle equipped with custom suspension, snorkel intake system and a paint scheme inspired by the lush forests of the region. ### 10/20/15 Kia Teases SEMA 2015 Kia is headed to this year's SEMA show to celebrate America's love for the open road and the diverse car cultures spanning the many regions of this country. Enjoy this high-speed coast-to-coast tour to whet your appetite for what we will unveil November 3rd in Las Vegas. More to come. #KiaWanderlust