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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Watch the Kia Soul hamsters take on 'Dueling Banjos'

The Kia Soul hamsters are back, but rather than bopping to the party tunes of LMFAO, they're delivering their own take on "Dueling Banjos." Thankfully, this commercial is more pleasant to watch than the film that helped make the banjo tune famous. Aside from the return of Kia's fuzzy mascots, this commercial also marks the welcome return of plumper hamsters. When Kia launched the Soul EV, it gave its spokesrodents a trimmer figure that made the anthropomorphic dancing hamsters even creepier. As Autoblog chief Mike Austin said when assigning this story, "Sexy EV hamsters were scary." Alongside from the two-minute commercial, Kia has included a three-minute, behind-the-scenes video called Soul Sessions: Making the Music. You can check out the main spot up top, and then get the peek behind the curtain below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kia plans production version of Telluride full-size SUV

Kia is reportedly planning an announcement on a production version of the Telluride, a full-sized three-row SUV it unveiled as a concept at the 2016 Detroit auto show. The news comes after a year in which Kia lost sales in the hot-selling utility vehicle segment. Wards Auto reports Orth Hedrick, Kia's vice president for product planning, as saying the company will "have some announcements soon" about the seven-passenger vehicle. Sister brand Hyundai is also expected to bring a large crossover in 2019 as a 2020 model. The Telluride was built on the modified underpinnings of Kia's Sorento crossover. It featured a 270-horsepower, 3.5-liter V6 paired with a 130-hp electric motor that combined for 30 miles per gallon on the highway in all-wheel drive, though of course there's no guarantee the production version would carry identical specifications. Kia reportedly sees a need in its portfolio for a utility vehicle with more space than is offered by the Sorento, a midsize crossover now in its third generation that also offers three rows of seating. The company could use a boost in the popular segment: Sales of the Sorento slipped 13 percent in 2017 to 99,684, while sales also fell 10 percent for the Sportage, to 72,824. Kia last offered a full-size SUV with the short-lived Borrego, which it launched as a 2009 model. The brand is also developing an electric version of the Niro crossover, which it unveiled recently at CES, that gets 238 miles of range.Related Video: Featured Gallery Kia Telluride Concept View 13 Photos Plants/Manufacturing Kia Crossover SUV kia sorento kia niro Sport Utility kia telluride kia telluride concept