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K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

Kia unveils Horki sub-brand in China, kicks off with concept car

While we were busy ogling new vehicles like the Mercedes-Benz GLA Concept, Maserati Ghibli and Hongqi L9 at the Shanghai Motor Show, Kia was busy unveiling an entire brand. Through its Chinese joint venture, Dongfeng Yueda Kia (or DYK), the South Korean automaker has introduced its new Horki sub-brand and a concept car, simply called the Horki Concept.
The name Horki comes from the combination of two Chinese characters "Hor" and "Ki," which translates to "China driving." As this suggests, the brand will only be offered in China, and this concept sedan shares its platform with the 2014 Kia Forte. We didn't happen to catch the car live at the auto show, and apparently neither did Kia, since it only provided us with some drawings rather than live (or even studio) shots of the actual concept car. Thankfully, our friends at Newspress managed to ferret it out, so we have a couple of live pics to share after all.

Kia Cadenza preparing new look for 2016

It may have only been on the North American market for a few short years, but the Kia Cadenza is a fairly old warhorse, having hit global markets back in 2010. Considering that, it seems aptly timed for Kia to be testing a redesign of its second largest sedan. Our spies expect the new Cadenza to arrive in 2016 pioneering a new design language for the South Korean brand, which will also be featured on the new Optima. Based on the Kia Sportspace that's making its auto show debut at tomorrow's 2015 Geneva Motor Show, we should expect something more aggressive than the relatively benign sheetmetal of the current Cadenza. That said, it's difficult to pick out the Sportspace-inspired details in the attached spy photos. Kia's designers look to have retained the basic greenhouse shape of the current car, although the styling from the firewall forward and from the C-pillar back is too heavily camouflaged to really pick out anything more than the new headlights, quad foglights, the un-Sportspace-like grille and taillights. Check out our gallery of spy photos, and let us know what you think. Related Video: