2005 Kia Amanti Base Sedan 4-door 3.5l on 2040-cars

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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

What do J.D. Power's quality ratings really measure?

Check these recently released J.D. Power Initial Quality Study (IQS) results. Do they raise any questions in your mind? Premium sports-car maker Porsche sits in first place for the third straight year, so are Porsches really the best-built cars in the U.S. market? Korean brands Kia and Hyundai are second and fourth, so are Korean vehicles suddenly better than their US, European, and Japanese competitors? Are workaday Chevrolets (seventh place) better than premium Buicks (11th), and Buicks better than luxury Cadillacs (21st), even though all are assembled in General Motors plants with the same processes and many shared parts? Are Japanese Acuras (26th) worse than German Volkswagens (24th)? And is "quality" really what it used to be (and what most perceive it to be), a measure of build excellence? Or has it evolved into much more a measure of likeability and ease of use? To properly analyze these widely watched results, we must first understand what IQS actually studies, and what the numerical scores really mean. First, as its name indicates, it's all about "initial" quality, measured by problems reported by new-vehicle owners in their first 90 days of ownership. If something breaks or falls off four months in, it doesn't count here. Second, the scores are problems per 100 vehicles, or PP100. So Power's 2015 IQS industry average of 112 PP100 translates to just 1.12 reported problems per vehicle. Third, no attempt is made to differentiate BIG problems from minor ones. Thus a transmission or engine failure counts the same as a squeaky glove box door, tricky phone pairing, inconsistent voice recognition, or anything else that annoys the owner. Traditionally, a high-quality vehicle is one that is well-bolted together. It doesn't leak, squeak, rattle, shed parts, show gaps between panels, or break down and leave you stranded. By this standard, there are very few poor-quality new vehicles in today's U.S. market. But what "quality" should not mean, is subjective likeability: ease of operation of the radio, climate controls, or seat adjusters, phone pairing, music downloading, sizes of touch pads on an infotainment screen, quickness of system response, or accuracy of voice-recognition. These are ergonomic "human factors" issues, not "quality" problems. Yet these kinds of pleasability issues are now dominating today's JDP "quality" ratings.

2017 Kia Sportage gets bigger and gains bulbous new duds

Anyone who's been keeping an eye on our monthly By The Numbers series of posts knows that crossovers are the kings of the automobile world in 2015. That's not likely to change any time soon, at least so long as gasoline remains relatively cheap and lenders remain willing to offer ever-longer loans with reasonable interest rates. Kia looks perfectly positioned to capitalize on the booming crossover trend with its latest Sportage. The 2017 Kia Sportage is a bit more bubbly on the outside than before, and it's got more interior room thanks to a chassis that's been stretched 1.2 inches longer than the previous model. Two powertrains will be available: a 2.4-liter four-cylinder with 181 horsepower and 175 pound-feet of torque, and a 2.0-liter turbo with impressive figures of 241 hp and 260 lb-ft. A six-speed automatic transmission is standard across the board. All-wheel drive will, of course, be optional, and Kia claims the new Sportage will be more fuel efficient than before. Kia's latest infotainment system will make its debut inside the 2017 Sportage, and it will bring both Apple CarPlay and Android Auto on a seven- or eight-inch screen, though LX models will have a lesser five-inch display. We don't yet know how much the 2017 Kia Sportage will cost, but we'd bet dollars to donuts that it will be competitive with the rest of the compact crossover segment. There's a lot more information to be gleaned from the press release below. First, though, we suggest you watch the video up above to see Kia's latest cute 'ute for yourself as it struts its stuff at the LA Auto Show. Then, Sportage fans are welcome to geek out to our high-res image gallery. All-new 2017 Kia Sportage makes North American Debut at Los Angeles Auto Show Fourth-Generation Sportage Compact CUV Boasts Sophisticated Design, a Refined Premium Interior and Significant Ride and Handling Improvements - Stiffer structure, new suspension, advanced driver assistance systems, and premium materials take Sportage to the head of the class - Cutting-edge design, engaging driving dynamics and intelligent packaging stand out in a staid compact CUV segment - First Kia to offer UVO3, featuring 14 telematics services, 8 GB of music storage, access to onscreen apps and Wi-Fi tethering capability, all free of charge Los Angeles, November 18, 2015 – Kia Motors America (KMA) today unveiled the all-new 2017 Sportage at the Los Angeles Auto Show.