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Auto blog

Kia and CarMax pull LA Clipper sponsorships in wake of alleged Sterling comments

There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio recording, allegedly between Sterling and his girlfriend V. Stiviano, in which the Clippers owner said, among other things, that he didn't want her to bring black people to his games, including LA Lakers legend Magic Johnson. Sterling has yet to respond publicly to the allegations.
The story quickly gained steam over the weekend, and this Monday it has seen Kia Motors, auto sales website CarMax and insurance giant State Farm all pull sponsorship activities with the Clippers.
In a statement Kia said the alleged statements by Sterling were, "offensive and reprehensible," calling them "inconsistent with our views and values." Kia says it is "suspending" its advertising and sponsorship activities with the team, though has yet to clarify if that suspension includes commercials featuring NBA star and Clippers power forward Blake Griffin.

Feds investigating Kia Sorento over shattered sunroofs

The National Highway Traffic Safety Administration has opened an investigation into 64,000 Kia Sorento crossovers due to complaints from owners that the sunroof can shatter unexpectedly. This probe affects Sorento models from the 2011, 2012 and 2013 model years.
According to The Detroit News, NHTSA has received 15 complaints from Sorento owners citing sunroofs that shattered, 13 of which reportedly happened while the vehicle was in motion. No crashes have been reported from this problem, but one complaint did cite minor injuries - cuts from the shattered glass.
The automaker told The Detroit News that it "has been evaluating the performance of its panoramic sunroof as part of ongoing vehicle monitoring activities conducted as a standard practice on all Kia models." Kia's corporate cousin, Hyundai, recently had similar sunroof problems with its Veloster hatchback.

Kia and LeBron going biblical with K900 King James Edition

Kia looks poised to reveal a new special K900 sedan after its celebrity spokesman and NBA baller LeBron James revealed this image on his Facebook page. There's little to be discerned from the tightly cropped image, but judging from the badge it depicts and the accompanying #K900, it seems like we'll be looking at a special edition of the Korean automaker's flagship sedan called the King James Edition - an apparent play on the King James Version of the bible and LeBron's last name. The special sedan appears to wear a red and black color scheme that we wouldn't be surprised to see extend beyond the side grille to other blacked-out trim pieces (like the wheels, front grilles, mirrors, badges and window surround), but we'll have to wait for Kia to reveal the full thing to say for sure. We may not have to wait very long, though, as the other accompanying hashtag seems to suggest it could debut at the All-Star game taking place this weekend.