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Rumormill again says Kia Stinger is on the ropes

The Kia Stinger hit the market in 2017, spending the first year of its life earning plaudits for terrific handling at an unbeatable price. Although the Stinger could shake the competition, starting in 2018 and ever since, the Stinger couldn't shake rumors that it won't get a second generation. In fact, tangential questions about the Kia began in late 2017, with the assertion that Kia needed to upgrade its dealer network if it really wanted to take on the Germans. Once sales in the key North American market began to soften, then slide, that put blood in the water. Kia's head of design couldn't put off the sharks in October 2018, telling Australian outlet Which Car that the sedan wasn't selling as well as expected in North America. He returned with the same dolor the next year when speaking to Aussie outlet Car Advice, and followed that a month later by sharing the same hesitations phrased differently with Aussie outlet CarsGuide. Now The Korean Car Blog, sourcing "a new report of the South Korean sales," alleges the situation has gotten worse thanks to the coronavirus catastrophe and the need to conserve resources. Kia had already opted not to put a new powertrain into the 2021 Stinger refresh, saving money by adding more power to the current 3.3-liter twin-turbo V6 with a revised exhaust. Everyone who appreciates the Stinger has clear ideas about why it doesn't sell well in certain markets, like these Canadians, this guy in the UK, and these folks from the U.S. and other countries. TKCB believes one of the major issues is the in-house Genesis G70 competition, which has just about everything the Kia could want: A premium brand with premium touchpoints, marketing and advertising, a more rational equipment mix, near constant tweaking, and again, marketing and advertising. Does anyone remember when LeBron James and Aerosmith's Steven Tyler fronted the Stinger movement? Of course, the rumors of axing are still only rumors, and the Stinger is still only three years old. Anything can happen, apparently including the remote possibilities the Stinger morphs into a different kind of vehicle or goes electric. If the sales numbers continue as they've been going, however, something will need to happen; after an 18% dip from 2018 to 2019 in U.S. sales, the Stinger's already down 21% so far this year. Or we'd think something needs to happen — the Kia K900 remains on sale having tabbed 102 sales all of last year in the U.S., and 65 so far this year.

2018 Kia Stinger GT Drivers' Notes Review | Punching above its weight

The 2018 Kia Stinger GT is a breath of fresh air in the Korean automaker's lineup. After years of building cheap and mostly forgettable appliances, Kia (and Hyundai) finally started to build truly solid products that no longer needed to be marketed as just a value proposition. Once the company finally got reliability, build quality and styling down, it really needed to focus on performance if it had any plans to be a fully-rounded automaker. Hyundai is doing very much the same thing with cars like the new Veloster N. On paper, we should be comparing the Stinger GT to cars like the Dodge Charger. Size, pricing and power are all about the same, but that's not really where we're at. Kia is talking more about cars like the Audi A5, BMW 3 Series and other luxury sedans — and that's how we're seeing it too. It shows just where Kia is aiming with this car. The car we have this week is the base GT, the lowest-spec model available with the 365 horsepower twin-turbo V6. This is the same engine that's available in the Genesis G80 Sport. While the GT1 trim doesn't get things like a moonroof or a 720-watt stereo system, it's still pretty well-equipped. You get heated leather seats, power front seats, a touchscreen infotainment system with Apple CarPlay and Android Auto, keyless entry and dual-zone climate control. Performance upgrades include Brembo brakes and 19-inch wheels with Michelin Pilot Sport 4 tires (our car was wearing all-seasons thanks to old man winter). Associate Editor Joel Stocksdale: Ever since I attended the Stinger's debut in Detroit last year, I've been eager to drive one. On paper, it sounds bang on. It has aggressive, muscular styling inside and out, is only available in rear- or all-wheel-drive, and has a pair of potent turbo engines, either a 255-horsepower four-cylinder or a 365-horsepower V6. Finally, this past week, I had the chance to drive a rear-drive GT with the twin-turbo V6, and it absolutely lived up to expectations. One of the first things that delighted me was the steering and handling. The helm is very quick and accurate, and the chassis feels light, communicative, and easy to manage. This was particularly helpful since, although I drove it on the one warm day in Detroit this winter, it was still wet and slippery outside. The engine is a charmer, too.

Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl

Automakers keep rolling out their Super Bowl ads online days ahead of the actual game, but the extended cut of Kia's commercial for the 2016 Sorento is probably the best of the batch released so far. The spot does a great job of combining action and humor into a tight package, while showing off the CUV in the snow. The ad, titled The Perfect Getaway Vehicle, stars former James Bond actor Pierce Brosnan as he is pitched for the Kia commercial. Brosnan tries to imagine it all, but given a career mostly as a suave action star, he misunderstands the slightly more realistic style that the brand is going for.