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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2015 Ford F-150 named Truck of Texas, Lincoln and Jeep also awarded at Truck Rodeo

The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor as the CUV of Texas, and Ford was named Truck Line of Texas.
FoMoCo even took trophies for best technology with its extensive use of aluminum on its latest F-Series and best commercial vehicle for the new Transit 250. It wasn't a total sweep, though, because the Jeep Grand Cherokee grabbed the title of the SUV of Texas for the fifth straight time.
This year's event put 60 auto writers in 75 pickups, SUVs and crossovers and challenged them to find the best in a plethora of categories. All of the winners are listed below, and scroll down to read the full announcements from the Texas Auto Writers Association and Ford.

Jeep spied testing new compact crossover

Jeep is preparing a new crossover to slot in between the Renegade and Cherokee. Spied here for the first time, the new model is expected to arrive sometime around the middle of the new year. And with it, FCA's off-road brand will finally have a successor for the Compass and Patriot. From the little bit we can project at this early stage, the new C-segment Jeep is expected to ride on a modified version of the platform that underpins the Renegade and Fiat 500X. Motivation is tipped to come from the company's new 2.0-liter turbocharged Hurricane inline-four mated to a nine-speed automatic transmission. We expect it to come in front and all-wheel-drive versions. The big question mark at this point is what the vehicle will be called. As the replacement for both the Compass and the Patriot, this model could adopt either nameplate – or it could wear a new one entirely. If the Renegade and 500X are anything to go by, the new Jeep could be offered as a Fiat as well, which could easily be dubbed the 500XL. We'll have to wait and see, but in the meantime you can check out the prototype – albeit in camouflaged form – in the image gallery above. Related Video: