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2015 Easter Jeep Safari Concepts First Drive

Imagine if once a year your grandmother made a chocolate cake. Not a chocolate cake, that chocolate cake. Blow-your-mind chocolate cake. But she won't ever let you have any – you can only have the spatula and whatever's left over in the mixing bowl. And you don't care. You look forward to that spatula and bowl every year because – "Gadzooks!" – that is some stupendous cake. For us, that cake is the Easter Jeep Safari. An annual pilgrimage to Moab, Utah for a taste of what Fiat-Chrysler's off-road brand has cooked up in its Design Dome. "No, you can't have any," the company tells us, "but you can taste it here, then dream about it until next Easter." In Detroit, Jeep gave us a close look at the seven concepts it built for this year's 49th annual event. Then it went a step further and took those show cars to Mill Canyon, UT, to crawl the red rocks in Jeep's natural habitat. After all, the company calls Moab, "Our home away from home." And it's not true that we never get more than a taste of Jeep's conceptual goodness – 2011's JK8 pickup conversion kit is a slice of Safari creation we can now take home, for instance, as are the hood decals that adorned two of the concepts we drove this year. Pietro Gorlier, President and CEO of Mopar, told us that the evolution of Jeep Performance Parts came from listening to journalists and customers in his first year on the job in 2010. So there's that. But still, we want more cake. Like a full-on production Wrangler Africa. These being one-of-a-kind prototypes traipsing through a canyon of nearly immovable objects, we didn't go fast, we didn't go far, we didn't push hard. But we did drive all the Easter Jeeps, and even just this small taste was outstanding. View 30 Photos Jeep Chief While we listened attentively to the detailed spiels on all this conceptual candy, one question ran through our minds: "How am I going to get in the Chief before everyone else?" And we could see the same thought every colleague's face, those scheming bastards. And why not? The Ocean Blue tribute to the venerable Cherokee of old grabbed everyone's attention since the first teaser images weeks before the event, in part because the vintage truck is up there with mermaids for rarity and lustworthiness. Anything that goes this far in obeisance to that classic Jeep is always going to score huge marks. The Chief is a four-door Wrangler underneath, but in many ways it feels nothing like a Wrangler.

Baby Jeep to join Renegade in FCA's plan for new Italian-built models

FCA is boosting its European production, introducing new models that will be built in currently under-utilized manufacturing facilities. Among the new models is a new small Jeep, smaller than the current Renegade, as Automotive News reports. FCA's Mike Manley mentioned the entry-level Jeep model earlier this year, also saying that the vehicle is targeted to European and possibly Latin American customers; in the summer, Autocar placed the launch date in 2022. The new "baby" Jeep would be made in the same factory in Pomigliano, Italy, as the small Fiat Panda, which is a top seller in Italy. The current generation Panda was introduced in 2011; if it gets a replacement in 2022, it could possibly share a platform with the Jeep model — or, the Jeep could be an eventual outright replacement for the Panda. One of Fiat's earlier core products, the Punto hatchback, was canned in August, and that production capacity will be used to make the Jeep Compass instead, at the Renegade-producing Melfi factory in southern Italy. The Compass has not previously been built in Europe. The Fiat model portfolio would be shrunk to just the 500 model family and the Panda — the 500 would also be FCA's key electric vehicle offered in Europe. It is not yet clear whether the electric 500 would be made in Turin, Italy, or in Poland; Turin might also get a Giardiniera-badged wagon version of the refreshed 500. As for the Alfa Romeo brand, it is set to gain an even bigger SUV model than the Stelvio, based on the Maserati Levante's platform. The Levante's sales have suffered recently in China, but Maserati does have light in the horizon: The Alfieri 2+2 grand tourer is still in the cards, with a launch expected for 2020 and both a convertible and an electrified version planned to follow. The Alfieri would be made in Modena, Italy, according to Automotive News' sources. None of these plans namedrop the storied Lancia brand, which has been shrunk to just the Ypsilon hatchback, based on the same platform as the current 500 and Panda. Despite that, the Ypsilon was again the second-bestselling car in Italy after the Panda in October. It is unlikely that FCA will be able to ignore this, but it is just as unlikely that any development money will be afforded to come up with a replacement for the Ypsilon, which is as similarly old as the Panda. Perhaps official announcements expected on Thursday will also clarify what will happen to Lancia.

Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.